Izazovi upravljanja ljudskim potencijalima u turizmu i ugostiteljstvu

master's thesis

• Title (english): Challenges of human resource management in tourism and hospitality
• Author: Roko Kosović
• Mentor: Nina Pološki Vokić (mentor)
• Committee member: Danijela Ferjanić Hodak (predsjednik povjerenstva)
• Committee member: Milka Rimac Bilušić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2023-02-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Turizam i ugostiteljstvo karakteriziraju dinamična i fizički zahtjevna radna mjesta s visokom stopom fluktuacije radne snage i raznolikostima u sezonalnim potrebama za radnom snagom. Zadatak menadžmenta ljudskih potencijala u turizmu i ugostiteljstvu jest popuniti potrebe za zaposlenicima adekvatnim pojedincima, koordinirati ih, upravljati njihovom radnom uspješnošću, strukturirati sustave njihovog razvoja i zadržati ključne zaposlenike. U ovom radu provedeno je anonimno empirijsko istraživanje o percepciji izazovnosti provođenja praksi upravljanja ljudskim potencijalima u turizmu i ugostiteljstvu. Istraživanje je obuhvatilo 120 ispitanika ovlaštenih za upravljanje ljudskim potencijalima u njihovim poduzećima, instrument provođenja istraživnja je bio anketni upitnik, a percepciju izazovnosti ispitanici su izražavali putem ljestvice Likertovog tipa. Prema provedenom empirijskom istraživanju, kao najizazovnije aktivnosti upravljanja ljudskim potencijalima u turizmu i ugostiteljstvu ističu se planiranje, pribavljanje i zadržavanje ljudskih potencijala, a percepcije ispitanika ukazuju i da poduzeća u ovoj industriji imaju određenih izazova i s aktivnostima upravljanja ponašanjem i međuljudskim odnosima zaposlenika te aktivnostima materijalnog i nematerijalnog motiviranja zaposlenika. Također, istraživanjem je utvrđeno da postoje statistički značajne razlike u percepcijama izazovnosti provođenja praksi upravljanja ljudskim potencijalima u turizmu i ugostiteljstvu s obzirom na obilježja poduzeća i na obilježja rada zaposlenika u poduzeću (u radu su analizirane statistički značajne razlike s obzirom na djelatnost u kojoj poduzeće posluje, veličinu poduzeća prema broju zaposlenika, mogućnost pružanja pansionskih usluga, mogućnost cjelogodišnjeg zaposlenja u poduzeću te mogućnost smještaja i pružanje usluga prehrane za zaposlenike).

Abstract (english)

Tourism and hospitality are characterized by dynamic and physically demanding workplaces with high labor turnover rates and variations in seasonal labor needs. The task of human resource management in tourism and hospitality is to fill the needs for employees with adequate individuals, to coordinate them, to manage their work performance, to structure their development systems and to retain key employees. In this master's thesis, an anonymous empirical research was conducted on the perception of the challenge of implementing human resource management practices in tourism and hospitality. The research included 120 respondents authorized to manage human resources in their companies. The research instrument was a survey questionnaire, and the respondents expressed their perception of challenge through a Likert-type scale. According to the conducted empirical research, the most challenging human resource management activities in tourism and hospitality are planning, obtaining and retaining human resources, and the respondents' perceptions indicate that companies in this industry have certain challenges also with the activities of managing the behavior and interpersonal relations of employees, as well as with the activities of material and nonmaterial employee motivation. Also, the research found that there are statistically significant differences in the perceptions of the challenges of implementing human resources management practices in tourism and hospitality with regard to the characteristics of the company and the characteristics of the work of employees in the company (this work analyzed statistically significant differences regarding company business activities, the size of the company according to the number of employees, the possibility of providing boarding services, the possibility of year-round employment in the company and the possibility of accommodation and catering services for employees).

• Keywords: upravljanje ljudskim potencijalima; turizam; ugostiteljstvo
• Keywords (english): human resource management; tourism and hospitality industry
• Language: croatian
• URN:NBN: urn:nbn:hr:148:672982
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-02-20 12:59:14