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undergraduate thesis
Brendiranje turističke destinacije na primjeru grada Trogira
2023. urn:nbn:hr:148:811878
Vukorepa, Jelena
University of Zagreb
Faculty of Economics and Business
Department of Tourism

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Vukorepa, J. (2023). Brendiranje turističke destinacije na primjeru grada Trogira (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:811878

Vukorepa, Jelena. "Brendiranje turističke destinacije na primjeru grada Trogira." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:811878

Vukorepa, Jelena. "Brendiranje turističke destinacije na primjeru grada Trogira." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:811878

Vukorepa, J. (2023). 'Brendiranje turističke destinacije na primjeru grada Trogira', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:148:811878

Vukorepa J. Brendiranje turističke destinacije na primjeru grada Trogira [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:811878

J. Vukorepa, "Brendiranje turističke destinacije na primjeru grada Trogira", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:811878

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Metadata
TitleBrendiranje turističke destinacije na primjeru grada Trogira
Title (english)Tourist destination branding: The case of the city of Trogir
AuthorJelena Vukorepa
MentorJosip Mikulić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2023-05-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Izgrađivanje brenda od turističke destinacije sve je značajnije za stvaranje prepoznatljivosti na tržištu. Kvalitetno brendiranje ima utjecaj na stvaranje pozitivnog imidža i identiteta destinacije, a osim toga pozitivno utječe na razvoj i unapređenje svih drugih segmenata važnih za efikasno upravljanje destinacijom. Učinkovito upravljanje i kvalitetno brendiranje čini destinaciju konkurentnom na tržištu, atraktivnom dionicima turističke potražnje i sigurnom lokalnom stanovništvu.
Abstract (english)
Building a brand as a tourist destination is increasingly important for creating recognition on the market. Quality branding has an impact on creating a positive image and identity destination, and in addition has a positive effect on the development and improvement of all other important segments for efficient destination management. Effective management and quality branding do a destination that is competitive on the market, attractive to tourism demand stakeholders and safe to the local population.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:811878
Study programmeTitle: Business Economy; specializations in: Trade Management, Tourism Management, Accounting and Finance, Business Secretary
Course: Trade Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: pristupnik ekonomije/pristupnica ekonomije (pristupnik ekonomije/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2023-05-15 08:43:59