Logističke aktivnosti poduzeća iz djelatnosti trgovina na veliko strojevima, opremom i priborom

undergraduate thesis

• Title (english): Logistics activities of the wholesaler of machinery, equipment and supplies
• Author: Adriana Jurković
• Mentor: Kristina Petljak (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2015-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Važnost logistike te logističkih proca i aktivnosti je predmet rada. Naglasak rada je na definiranju i objašnjavanju logistike i upravljanja logističkim procesima. Temeljni cilj rada je ukazati na važnost implementacije logističkih aktivnosti kako bi poduzeće moglo rasti i razvijati se na tržištu. Dobro organiziranom logistikom poduzeće može ostvariti konkurentsku prednost, svoje ciljeve, a prije svega zadovoljiti sve potrebe i zahtjeve kupaca. U radu se analizira poduzeće koje se bavi trgovinom na veliko strojevima, opremom i priborom. Rezultati provedenog primarnog istraživanja upućuju kako se neke logističke aktivnosti u poduzeću mogu unaprijediti. Također, poduzeće ima problema i s visinom i kontrolom logističkih troškova. Usprkos tome, u središtu poduzeća nalazi se kupac, njegovo zadovoljstvo i pravovremena isporuka proizvoda.

Abstract (english)

The importance of logistics and logistics processesnand activities is the subject of the work. The accent of the paper is on defining and explaining the main characteristics of the logistics and logistics processes. The aim is to show the importance of implementing the logistics activities to the company could grow and develop in the market. A company with a well organized logistics can gain a competitive advantage, accomplish their goals, and above all meet the needs and demands of customers. The paper analyzes the company that deals in wholesale of machinery, equipment and supplies. The results of the primary research indicate that some logistics activities of the company can be improved. Also, the company has a problem with the height and control logistics costs. Nevertheless, in the center of the company is the customer, his satisfaction and the timely delivery of products.

• Keywords: logistika; logistički procesi; trgovinska logistika; trgovina na veliko
• Keywords (english): logistics; logistics processes; logistics of commerce; wholesale
• Language: croatian
• URN:NBN: urn:nbn:hr:148:638308
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-05-12 16:41:43