DIGITAL TECHNOLOGIES AND INNOVATIVE BUSINESS MODELS

undergraduate thesis

• Author: Juraj Puljić
• Mentor: Mario Spremić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2016-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

The purpose of this thesis is to show both through theory and practical examples of
the companies in the real world that the key to a successful venture is using the “right”
business model, that is, a business model adapted to the fast-changing technology,
as opposed to the isolation of focus solely on one element — either the business model
or the technology, and to show that there needs to be a link and cooperation between
the two.
As the pace of innovation in technology gets faster and faster, mostly going in the
direction of digitization, it is important for businesses to invest in research and
development, take advantage of the change and treat it as an opportunity, as opposed
to being afraid of it — which is what most companies do, so they reach a plateau and
fail in the long term. The examples of Nespresso and Procter & Gamble proved this
point by changing their business models in time as they worked with the change in the
environment, and not against it. The bottom line is, digital technology is reshaping the
organizations that adopt it

• Keywords: digital technologies; innovation; digital disruption; business model
• Language: english
• URN:NBN: urn:nbn:hr:148:420686
• Study programme: Title: Business Economics in English; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Public note: Sažetak preuzet iz zaključka rada. Ključne riječi dodijelio knjižničar. Abstract taken from thesis conclusion. Keywords assigend by librarian.
• Created on: 2016-10-14 08:42:06