Biheviorizam i neuroekonomija

master's thesis

• Title (english): Biheviorism and neuroeconomics
• Author: Ernest Mihelj
• Mentor: Đuro Medić (mentor)
• Committee member: Ilko Vrankić (predsjednik povjerenstva)
• Committee member: Tomislav Herceg (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Ovaj diplomski rad daje pregled biheviorizma i neuroekonomije u povijesnom i suvremenom kontekstu. Obje ekonomske pod discipline su razrađene kroz povijesni razvoj, predstavnike i metodologiju. Neuroekonomija je predstavljena i kroz teme vrijednosti, mehanizam izbora, odlučivanje pod rizičnim uvjetima te neuromarketing. Prikazuju se i neke istaknute kritike obje discipline.

Abstract (english)

This thesis reviews Behaviorism and Neuroeconomics in their historical and contemporary context. Both economic sub disciplines are elaborated through their historical development, representatives and methodology. Neuroeconomics is elaborated through topics of value, choice mechanism, decision making under risk and neuromarketing. Some notable critiques of both disciplines are presented.

• Keywords: biheviorizam; bihevioralna ekonomija; neuroekonomija; mehanizam izbora
• Keywords (english): behaviorism; behavioral economics; neuroeconomics; choice mechanism
• Language: croatian
• URN:NBN: urn:nbn:hr:148:480437
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-10-21 12:32:00