Organizacijska kultura kao čimbenik uspješnosti poslovanja poduzeća

master's thesis

• Title (english): Organizational culture as a factor in prosperity of corporate performance
• Author: Melita Pamić
• Mentor: Velimir Srića (mentor)
• Committee member: Fran Galetić (predsjednik povjerenstva)
• Committee member: Ivana Načinović Braje (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Svrha ovog rada je naglasiti značaj organizacijske kulture – zajedničkih vrijednosti, stavova i normi koje nastaju interakcijom članova organizacije kako bi se osigurali što kvalitetniji međuljudski odnosi, a time i uspješnost organizacije. Jake organizacijske kulture činitelj su uspješnosti i učinkovitosti jer upućuju članove na prihvatljivo i očekivano ponašanje. Na taj se način, između ostalog, povećava zadovoljstvo i predanost članova organizacije. U ovom radu je prikazan utjecaj organizacijske kulture na uspješnost poduzeća. Definirana je organizacijska kultura sa svojim najbitnijim elementima. Objašnjeno je kako nastaje i kako se razvija te koje su funkcije organizacijske kulture. Izvedena je podjela organizacijske kulture te su objašnjene vrste i tipovi organizacijske kulture. Zbog njezine nevidljivosti često se zanemaruje, a danas ima sve veći utjecaj na poslovanje te predstavlja konkurentsku prednost za poduzeće.

Abstract (english)

The purpose of this paper is to emphasize the importance of organizational culture – joint values, attitudes and norms arising through the interaction of organizational members in order to assure high quality interpersonal relations and thereby success of the organization as well. Strong organizational cultures are a success and efficiency factor because they direct members towards acceptable and expected behaviour. That way, among other, the satisfaction and commitment of organizational members are increased. This paper presents the impact of organizational culture on the success of companies. It defines organizational culture with its most important elements. Here is explained how organizational culture occurs, how it is developed and what are the functions of organizational culture. There are several kinds and types of organizational culture and the differences between them are explained in the paper. Because of its invisibility, it is often ignored, but now has an increasing impact on the business and represents a competitive advantage for the company.

• Keywords: organizacija; organizacijska kultura; uspješnost
• Keywords (english): organization; organizational culture; efficacy
• Language: croatian
• URN:NBN: urn:nbn:hr:148:788583
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-17 12:34:55