Važnost emitivnog turističkog tržišta Velike Britanije u globalnim razmjerima i u Hrvatskoj

master's thesis

• Title (english): The importance of outround tourism market of Great Britain in the world and in Croatia
• Author: Tomislava Pavlić
• Mentor: Zvjezdana Hendija (mentor)
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Committee member: Kristina Bučar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-07-06, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Cilj rada je utvrditi važnost i obilježja britanskog emitivnog turističkog tržišta, kako u svijetu, tako i u Hrvatskoj. Predmet rada je analizirati emitivno turističko tržište Velike Britanije, koja je kolijevka suvremenih organiziranih putovanja čiji je začetnik bio Thomas Cook. U radu je primjenjena metoda analize za stolom tako što je proučena sva domaća i strana stručna i znanstvena literatura te relevantni internetski izvori o temi istraživanja.
Prema najnovijim podacima Svjetske turističke organizacije (UNWTO-a) za 2014. godinu, na temelju podataka o izdacima za turistička putovanja, Velika Britanija je u samom vrhu svjetskih turističkih potrošača i zauzima 4. mjesto u svijetu.
Velika Britanija također predstavlja važno emitivno turističko tržište i za Republiku Hrvatsku jer se s ostvarenim noćenjima 2014. godine rangira na 9. mjesto u odnosu na ostala inozemna turistička tržišta u Hrvatskoj, a prema TOMAS istraživanju njihova potrošnja je svake godine sve veća te se nalaze na prvom mjestu od svih turističkih potrošača u Hrvatskoj. Britanci se razlikuju od ostalih gostiju koji posjećuju Hrvatsku i po vremenu dolaska; veliki dio njih dolazi i u pred i posezoni što predstavlja veliki potencijal za Hrvatsku. Karakteristika britanskih turista je i putovanje zrakoplovom pa bi trebalo uvesti više zračnih linija tokom godine, a ne samo u sezoni. Njihova najomiljenija destinacija u Hrvatskoj je Dubrovnik gdje najčešće ipak dolaze kruzerima.

Abstract (english)

The aim of the thesis is to determine the importance and characteristics of British outbound tourism market both in the world and in Croatia. The subject of this thesis is to analyze the tourism market of Great Britain which is the cradle of modern organized trip whose pioneer was Thomas Cook. In this thesis the method of analysis „at the table‟ is applied and all domestic and foreign scientific literature and relevant internet sources on the topic of research were fully studied. According to the latest data from the World Tourism Organization (UNWTO) in 2014, based on the data on expenditures for tourist trips, the Great Britain is at the forefront of international tourism consumers and occupies fourth place in the world.
Great Britain is also an important tourism market for Croatia, because overnight stays in 2014 ranked the Great Britain at 9th place in relation to other foreign tourism markets in Croatia. According to a TOMAS summer survey their consumption is increasing every year putting them at the first place of all tourist consumers in Croatia. The British differ from the other guests visiting Croatia due to arrival time; many British tourists are coming in the pre and postseason which presents a great potential for Croatia. Characteristic of British tourists is also air travelling so it would be good for Croatia to introduce more air rotes during the year and not only during the season. Their favorite destination in Croatia is Dubrovnik where they usually still come on cruisers.

• Keywords: emitivno turističko tržište Velike Britanije; važnost britanskog turističkog tržšta za Hrvatsku; obilježja britanskih turista; turistička potrošnja britanskih turista
• Keywords (english): outbound tourism market of Great Britain; the importance of British tourism market for Croatia; characteristics of British tourists; tourism expenditure of British tourists
• Language: croatian
• URN:NBN: urn:nbn:hr:148:714025
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-23 16:50:31