Etnocentrizam hrvatskih potrošača prilikom izbora prehrambenih proizvoda

master's thesis

• Title (english): Croatian consumers' etnocentrism when choosing food products
• Author: Andreja Gašpar
• Mentor: Sunčana Piri Rajh (mentor)
• Committee member: Zoran Krupka (predsjednik povjerenstva)
• Committee member: Sandra Horvat (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-07-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Cilj rada bio je istražiti etnocentrične tedencije hrvatskih potrošača općenito, prilikom kupnje prehrambenih proizvoda, ali i animozitet prema prehrambenim proizvodima iz Slovenije i Poljske. Za potrebe izrade ovog rada provedeno je anketno istraživanje u okviru kojega je potrošački etnocentrizam mjeren standardiziranim mjernim instrumentom CETSCALE (Shimp i Sharma, 1987.) koji je prilagođen hrvatskim ispitanicima. CETSCALE je testiran u nekoliko zemalja, a predstavlja najbolji način za razumijevanje i mjerenje stavova prema uvoznim i domaćim proizvodima. U istraživanju se koristio namjeran, prigodan uzorak punoljetnih osoba koje kupuju i konzumiraju prehrambene proizvode. Istraživanje je pokazalo kako postoji indikacija da postoji razlika u odgovorima ispitanika s obzirom na spol, dob, završen stupanj obrazovanja i ukupni mjesečni prihod kučanstva ispitanika.

Abstract (english)

The aim of the study is to explore ethnocentric tendencies of Croatian consumers generally to foreign food products, but also to explore their animosity from Slovenia and Poland. For the purposes of this work out survey research has been carried in the framework of which the consumer ethnocentrism be measured by standardized measuring instrument CETSCALE (Shimp & Sharma, 1987) which has been adapted to the Croatian subjects. CETSCALE has been tested in several countries, and is the best way to understanding and measuring attitudes toward the imported and domestic products. The survey has been used deliberate, an appropriate sample of adults who buy and consume food products. Research has shown that there is an indication that there is a difference in the answers of respondents with respect to gender, age, level of education and total monthly household income of respondents.

• Keywords: etnocentrizam; animozitet; Slovenija; Poljska; prehrambeni proizvodi
• Keywords (english): ethnocentrism; animosity; Slovenia; Poland; food products
• Language: croatian
• URN:NBN: urn:nbn:hr:148:645044
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-24 10:34:40