Analiza zapošljivosti malih i srednjih poduzetnika na području Grada Novske

master's thesis

• Title (english): Analysis of employability of small and medium-sized enterprises on the city area of Novska
• Author: Edita Koren
• Mentor: Marko Kolaković (mentor)
• Committee member: Mihaela Mikić (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Ovim diplomskim radom opisano je i provedeno istraživanje na temu analize zapošljivosti malih i srednjih poduzetnika na području Grada Novske. Kroz rad su opisani bitni pojmovi, vezanu uz temu, predstavljene su mjere za male i srednje poduzetnike te je provedeno istraživanje koje se odnosi na uspješnost poslovanja malih i srednjih poduzetnika.
Kroz sekundarno istraživanje internih i eksternih dokumenata, knjiga i stručnih članaka, može se zaključiti da su mali i srednji poduzetnici pokretači i održitelji gospodarskog rasta i razvoja Grada Novske.

Ovo ruralno područje s okolnim naseljima treba i dalje poticati rast i razvoj malih i srednjih poduzetnika kroz Programe poticajnih mjera. Malo mjesto na području zapadne Slavonije, unutar Sisačko-moslavačke županije obiluje mnoštvom prirodnih bogatstava i netaknute prirode te je zbog toga pogodan za razvoj novih i rast postojećih poduzeća.
Osim što ulaže u poduzetnike, Grad Novska postao je poznat po gaming industriji i visokim ulaganjima u istu. Također, u središtu gaming industrije – poduzetnički inkubator PISMO – razvijaju se novi poduzetnici koji također dobivaju visoka poticajna sredstva za samozapošljavanje nakon što osnuju svoju tvrtku.

Treba istaknuti kako na području Novske djeluju većinom mala poduzeća koja obavljaju djelatnosti prerađivačke industrije i trgovine na malo. Najpoznatije i najuspješnije poduzeće, koje po svim parametrima uspješnosti drži visoko prvo mjesto je srednje veliko poduzeće MMM-Vukelić d.o.o. koje djeluje u sektoru prerađivačke industrije.

Svako malo ili srednje poduzeće je vrlo bitno za Grad jer zapošljava veliki broj stanovnika, obrađuje poljoprivredne i šumske površine, sudjeluje u raznim humanitarnim akcijama i sportskim događanjima i na taj način predstavlja Novsku kao uspješnu sredinu pogodnu za život.

Abstract (english)

In this master thesis is described and conducted research on the analysis of employability of small and medium-sized entrepreneurs on the city area of Novska. The thesis describes the essential concepts, related to the topic, presents measures for small and medium-sized enterprises, and researches related to the performance of small and medium-sized enterprises. Through secondary research of internal and external documents, books and professional articles, it can be concluded that small and medium-sized enterprises are the drivers and sustainers of the economic growth and development of the City of Novska.

This rural area with its surrounding settlements should continue to foster the growth and development of SMEs through Incentive Programs. A small town in western Slavonia, within the County of Sisak-Moslavina, is rich in natural resources and untouched nature, which makes it suitable for the development of new businesses and the growth of existing businesses. In addition to investing in entrepreneurs, the City of Novska has become known for its gaming industry and high investment in it. Also, at the heart of the gaming industry - the PISMO entrepreneurial incubator - are developing new entrepreneurs who also receive high incentives for self-employment after starting their own business.

It should be pointed out that mostly small enterprises operating in the processing industry and retail are active in the Novska area. The most famous and successful company, which holds high first place by all parameters of success, is the medium-sized enterprise MMM-Vukelić d.o.o. operating in the manufacturing sector.

Every small or medium-sized enterprise is very important for the City because it employs a large number of inhabitants, cultivates agricultural and forest areas, participates in various humanitarian activities and sports events and thus presents Novska as a successful, liveable environment.

• Keywords: mali i srednji poduzetnici; poduzetništvo; zapošljavanje; uspješnost.
• Keywords (english): small and medium enterprises; entrepreneurship; employment; success.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:905597
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-19 14:41:21