Istraživanje potrošačkih navika generacija Y i Z u kontekstu distribucijskih kanala u turizmu

master's thesis

• Title (english): Exploration of consumer habits of generations Y and Z in the context of distribution channels in tourism
• Author: Ana Hećimović
• Mentor: Josip Mikulić (mentor)
• Committee member: Darko Prebežac (predsjednik povjerenstva)
• Committee member: Zvjezdana Hendija (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2019-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Mladi ljudi u dobi od 18 do 35 godina vole i žele sve više putovati, te za to većinom biraju opciju samostalnog planiranja putovanja. Pojavom online turističkih agencija usmjerenih upravo na taj segment putnika/turista dolazi do promjena u tom trendu, te povećanja interesa za organiziranim putovanjima. Shodno tome, predmet ovog diplomskog rada će biti empirijsko istraživanje čimbenika koji utječu na ponašanje tih mladih potrošača koji su ujedno pripadnici generacija Y i Z prilikom odabira način putovanja, odnosno istražit će se koji čimbenici imaju najveći utjecaj na mladog potrošača prilikom odluke hoće li putovati u vlastitom angažmanu ili preko turističke agencije. Isto se provelo na uzorku od 104 ispitanika.

Abstract (english)

Young people between the ages of 18 and 35 love and want to travel more and more, and for that reason they mostly choose the option of planning their own travel. With the appearance of online travel agencies focused specifically on this segment of travelers / tourists, there is a change in this trend and an increase in interest in organized travel. Accordingly, the subject of this thesis will be an empirical study of the factors that influence the behavior of these young consumers, who are also members of Generations Y and Z when choosing the mode of travel, in other words it will explore what factors have the greatest influence on the young consumer when deciding whether to travel by their own arrangement or through a travel agency. The same was done on a sample of 104 respondents.

• Keywords: generacija Y; generacija Z; ponašanje potrošača; kanali distribucije; turistička agencija; vlastita organizacija
• Keywords (english): generation Y; generation Z; consumer behavior; distribution channels; travel agency; own organization
• Language: croatian
• URN:NBN: urn:nbn:hr:148:949865
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-26 11:00:43