Uloga i važnost zdravstvenog turizma za grad Ivanić Grad

master's thesis

• Title (english): The role and importance of health tourism in Ivanić Grad
• Author: Marija Dujnić Hundrić
• Mentor: Danijela Ferjanić Hodak (mentor)
• Committee member: Oliver Kesar (predsjednik povjerenstva)
• Committee member: Kristina Bučar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Hrvatska posjeduje mnogobrojne prirodne ljekovite činitelje koji sačinjavaju temelj bogate tradicije u zdravstvenom turizmu naše države. Oni predstavljaju veliki kapital kao i potencijal za daljnji razvoj zdravstvenog turizma u svim njegovim oblicima – medicinskom, lječilišnom i wellness turizmu.
Kroz ovaj rad se dobiva uvid u pojmovno određenje i karakteristike zdravstvenog turizma u Hrvatskoj, te se kroz analizu njegove ponude i potražnje dobiva cjelokupna slika stanja u Hrvatskoj za sva tri segmenta pojedinačno. Izvršena je detaljnija analiza stanja utjecaja zdravstvenog turizma u Ivanić Gradu, u kojem vodeću ulogu ima Specijalna Bolnica Naftalan koja je nastala kao rezultat desetogodišnjih detaljnih istraživanja pronalazišta izvora ljekovitog ulja naftalana. Jedinstvena je u Europi po tome što se nalazi na jedinom izvoru spomenutog ljekovitog ulja, dok je drugi takav izvor u svijetu u Azerbajdžanu. SWOT analizom zdravstvenog turizma Hrvatske, a zatim Specijalne bolnice Naftalan prezentirane su prednosti i nedostaci, te prilike i prijetnje sa kojima su suočeni. Kako bi se Specijalna bolnica Naftalan u budućnosti bolje pozicionirala potrebno je završiti investicijski ciklus koji je u tijeku, zatim je potrebno i dalje raditi na podizanju kvalitete usluge, te više ulagati u promocijske aktivnosti kako u Hrvatskoj, tako i u svijetu.

Abstract (english)

Croatia is rich in numerous natural healing agents that form the basis of a rich tradition in health tourism in our country. They represent a great capital as well as big potential for further development of health tourism in all its forms – medical, health tourism and wellness.
This paper provides insight into the conceptual definition and characteristics of health tourism in Croatia, and through the analysis of its supply and demand provides an overall picture of the situation in Croatia for all three segments individually. A more detailed analysis of the impact of health tourism in Ivanić Grad has been shown, with the leading role played by the Naftalan Special Hospital, which emerged as a result of ten years of detailed research of the source of naphthalene medicinal oil. This hospital is unique in Europe because it is located at the mentioned oil source, and the other source in the world is located in Azerbaijan. SWOT analysis of health tourism in Croatia and then of the Naftalan Special Hospital presented the advantages and disadvantages, as well as the opportunities and threats they face. In order to better position the Naftalan Special Hospital in the future, it is necessary to complete the ongoing investment cycle, then continue to work on improving the quality of service and investing more in promotional activities both in Croatia and worldwide.

• Keywords: prirodni ljekoviti činitelji; zdravstveni turizam; Ivanić Grad; Specijalna bolnica Naftalan; ulje naftalan
• Keywords (english): natural healing agents; health tourism; Ivanić Grad; Naftalan Special Hospital; naphthalan oil
• Language: croatian
• URN:NBN: urn:nbn:hr:148:486436
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Tourism; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-09-30 18:21:28