Razvoj web trgovine temeljene na razmjeni robe

master's thesis

• Title (english): Development of web store based on exchange of goods
• Author: Martina Karlovčec
• Mentor: Božidar Jaković (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Committee member: Tomislav Gelo (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Svakodnevni život današnjih generacija nezamisliv je bez upotrebe Interneta, mobilnih i drugih elektroničkih uređaja. U radu će najprije biti analizirana energetska politika Europske unije te položaj i preuzete obveze Republike Hrvatske u energetskoj politici. Također će biti definirano elektroničko poslovanje te održivo računarstvo koje postaje sve popularnije zbog svojih mnogobrojnih prednosti. Modernizacijom tržišta te uvođenjem novih načina poslovanja temeljenih na informatičkih tehnologijama, uvode se i novi načini distribucije proizvoda. U današnje vrijeme osobito su popularne web trgovine koje ljudima omogućuju olakšanu kupovinu, a upravo to jedan je od elemenata obrađenih u diplomskom radu. Provest će se istraživanje o percepcijama korisnika online trgovina, istražiti njihove navike vezane uz kupovinu preko interneta i informiranost o ekološkim prednostima i nedostacima online trgovine te analizirati prikupljeni rezultati. Osmislit će se i primjer elektroničkog poslovanja odnosno online trgovine koja se bavi razmjenom robe (od odjeće, obuće do kozmetike i modnih dodataka). Rezultati provedenog istraživanja pomoći će u kreiranju ponude i u osmišljavanju poslovanja. Posebnost navedene online trgovine biti će u tome što se koristi robnom razmjenom, a ne novčanim transakcijama. Analizirat će se svi aspekti poslovanja kao što su poslovni partneri, konkurencija, SWOT analiza, digitalni marketing te prikazati dizajn mobilne aplikacije i web stranice koju trgovina koristi. Cilj rada je upoznavanje s robnom razmjenom koja je još uvijek poprilično neistražena i nedefinirana na današnjem tržištu te poticanje brige za okoliš i svijesti stanovništva o budućim generacijama.

Abstract (english)

Everyday life of current generations is unthinkable without the use of the Internet, mobile and other electronic devices. In this paper will first be analyzed the energy policy of European Union and also the position and commitments of the Republic of Croatia in it. In addition, it will be defined what is e-commerce and green IT, which is more popular every day because of its many benefits. With the modernization of the market and with the introduction of new ways of doing business based on IT, new ways of product distribution are being introduced. Nowadays, web stores that make it easy for people to buy products are especially popular, and this is one of the elements addressed in this paper. In addition, there will be research about online store users' perceptions and online shopping habits and about awareness of the environmental advantages and disadvantages of online shopping. In the end of the conducted research, collected results will be analyzed and interpreted. An example of an e-commerce or precisely example of the online store that is based on the exchange of goods (clothing, shoes, cosmetics and fashion accessories) will be developed. The results of the conducted research will help in creating the offer and in developing the business. This online store will be special because it will be based exclusively on the exchange of goods and will not be using cash transactions. All aspects of the business such as business partners, competition, SWOT analysis, digital marketing will be analyzed, also and design of the mobile app and website will be shown in the paper. The goal of the paper is to get acquainted with online store based on the exchange of goods because this type of store is still quite unexplored and undefined on the market. The aim is also to encourage environmental concerns and awareness of people about future generations.

• Keywords: energetika i okoliš; održivo računarstvo; elektroničko poslovanje; internet trgovina; razmjena robe
• Keywords (english): energetics and the environment; green IT; e-commerce; online store; exchange of goods
• Language: croatian
• URN:NBN: urn:nbn:hr:148:057847
• Study programme: Title: Economics of energy and environment; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-10-02 08:45:12