Strateška analiza industrije prodaje vjenčanica u Zagrebu

master's thesis

• Title (english): Strategic analysis of the wedding dresses manufacturing industry in Zagreb
• Author: Lucija Jurak
• Mentor: Domagoj Hruška (mentor)
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Committee member: Darko Tipurić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2019-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Cilj ovog diplomskog rada je provesti stratešku analizu industrije prodaje vjenčanica. U današnje vrijeme skoro svako poduzeće želi postati lider industrije u kojoj posluje, no postavlja se pitanje na koji način konkurirati i stvoriti konkurentsku prednost. Razvijenost tržišta zahtijeva od poduzeća detaljnu analizu istoga, kao i svih ostalih segmenata kako bi se što bolje moglo prilagoditi eventualnim promjenama. S obzirom na to da je izbor adekvatne vjenčanice jako specifična aktivnost, koja zahtijeva velike napore, puno slobodnog vremena te veliku financijsku izdašnost, bitno je jako dobro istražiti tržište, konkurenciju, ali i biti u skladu s trendovima, kako bi se ostvarila što bolja komunikacija s potencijalnim kupcima.

Abstract (english)

The purpose of this paper is to carry out a strategic analysis of the wedding dresses industry sales. Nowdays, every company wants to become a leader of the industry in which it operates, but it raises the question of how to compete and create competitive adventage. Market development requires the company to provide a through analysis of the same, as well as all other segments in order to adapt to the best possible changes. Considering that the selection of the adequate wedding dress is very specific activity, that requires great effort, a lot of free time and great financial bounty, it is very important to do a market research, competition research, but also be able to be in line with the trends, in order to achieve better communication with potential buyers.

• Keywords: strategija; strateška analiza; konkurentska prednost; zadovoljstvo kupaca; izbor vjenčanice
• Keywords (english): strategy; strategic analysis; competitive adventage; customer satisfaction; wedding dress selection
• Language: croatian
• URN:NBN: urn:nbn:hr:148:980401
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-10-02 10:15:10