Važnost kompetentnih i motiviranih zaposlenika za uspješnost poslovanja nacionalnih parkova

master's thesis

• Title (english): The importance of competent and motivated employees for the success of national parks
• Author: Marko Rumenović
• Mentor: Nina Pološki Vokić (mentor)
• Committee member: Maja Klindžić (predsjednik povjerenstva)
• Committee member: Danijela Ferjanić Hodak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2019-12-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Znanstvenike i istraživače je oduvijek zanimala motivacija i kompetentnost zaposlenika za obavljanje posla, posebice u doba kad ljudi postaju ključni kapital organizacija za opstanak na tržištu i ostvarivanje konkurentske prednosti. Nacionalni parkovi jesu zaštićena područja koja svojom ljepotom i izvornom vrijednošću masovno privlače posjetitelje. S obzirom na osjetljivost područja, menadžeri u nacionalnim parkovima moraju privući, educirati i motivirati zaposlenike koji će kvalitetno obavljati posao. Kompetentni i motivirani zaposlenici u nacionalnim parkovima su ključni za poslovanje iz razloga što je turizam radno-intenzivna djelatnost, a njegova uspješnost temelji se na zadovoljstvu uslugama. Kvaliteta usluge i zadovoljstvo posjetitelja imaju utjecaj na sveukupni dojam posjetitelja, a time i na cjelokupno poslovanje. Ovaj diplomski radi bavi se analizom važnosti kompetentnih i motiviranih zaposlenika u nacionalnim parkovima, a istraživanje je provedeno nad posjetiteljima najposjećenijeg nacionalnog parka u Republici Hrvatskoj – Plitvičkim jezerima. Istraživanje provedeno nad 58 ispitanika koji su posjetili nacionalni park pokazuje da su motivacija i angažiranost zaposlenika ključni za ukupno zadovoljstvo pruženom uslugom tijekom posjete.

Abstract (english)

Scientists and researchers have always been interested in the motivation and competences of employees to do their jobs especially in the time when people become the key capital of businesses to survive in the market and gain competitive advantage. National parks are protected areas that with their beauty and its value attract a lot of visitors. Considering sensitivity of the area, managers in national parks need to attract, educate and motivate employees who will perform their jobs well. Competent and motivated employees in national parks are key to successful operation because tourism is a labor-intensive and service-based business and its success is based on service satisfaction. Quality of the service and satisfaction of the visitors have an impact on the overall impression of the visitors and overall success. This thesis deals with the analysis of the importance of competent and motivated employees in national parks. Research was conducted on the visitors of the most visited national park in Croatia – Plitvice lakes. A survey covering 58 respondents who have visited the national park shows that employee motivation and engagement are key to the overall satisfaction with the service provided during the visit.

• Keywords: kompetencije zaposlenika; motivacija zaposlenika; nacionalni parkovi
• Keywords (english): employee's competences; employee's motivation; national parks
• Language: croatian
• URN:NBN: urn:nbn:hr:148:836337
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-12-18 11:27:03