Bespilotne letjelice kao izvor konkurentske prednosti poduzeća

master's thesis

• Title (english): Unmanned aerial vehicles as a source of competitive advantage for businesses
• Author: Helena Lekaj
• Mentor: Božidar Jaković (mentor); MBZ: 286533
• Committee member: Mario Spremić (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2020-02-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Posljednjih godina svijet je promijenio mišljenje o bespilotnim letjelicama i više ih se ne smatra samo kao skupe vojne strojeve ili male igračke koje narušavaju privatnost običnog čovjeka. Bespilotne letjelice su danas letjelice koje mijenjaju način poslovanja, ulaze u do sada nezamislive industrije i poboljšavaju im efektivnost. Bespilotne letjelice utječu na konkurentsku prednost poduzeća u pozitivnom smislu. Cilj rada je ispitati koliko se upotrebljavaju bespilotne letjelice u tvrtkama te doprinose li konkurentskoj prednosti poduzeća. Ovaj rad pruža znanje o uporabi bespilotne letjelice u tvrtkama i ima veliki značaj u aktualnosti i atraktivnosti teme, a potencijalno i praktični značaj. Proširivanje saznanja o uporabi bespilotne letjelice kao izvora konkurentske prednosti, prednostima i nedostacima te njegovom utjecaju na uspješno poslovanje kompanija, obogaćuje saznanja (kvantitativna i kvalitativna) o jednom malo poznatom segmentu ovog globalnog problema.

Abstract (english)

In recent years, the world has changed its mind about drones and is no longer considered as expensive military machines or small toys that violate the privacy of the common man. Unmanned aerial vehicles are today aircraft that change the way they do business, enter into previously unimaginable industries and improve their efficiency. Unmanned aerial vehicles affect the competitive advantage of the company in a positive way. The aim of the paper is to examine how much unmanned aerial vehicles are used in companies and whether they contribute to the competitive advantage of enterprises. This paper provides knowledge on the use of unmanned aerial vehicles in companies and is of great importance in the topicality and attractiveness of the topic, and potentially of practical importance. Expanding knowledge of the use of drones as a source of competitive advantage, advantages and disadvantages and its impact on the successful operation of companies, enriches the knowledge (quantitative and qualitative) of one little known segment of this global problem.

• Keywords: bespilotne letjelice; konkurentska prednost; poduzeće
• Keywords (english): unmanned aerial vehicles; competitive advantage; company
• Language: croatian
• URN:NBN: urn:nbn:hr:148:849320
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-02-26 11:29:53