Primjena tehnologije Velikih podataka u poduzećima za postizanje konkurentske prednosti

master's thesis

• Title (english): The application of Big data technology in enterprises to gain competitive advantage
• Author: Valentina Bigor
• Mentor: Katarina Ćurko (mentor); MBZ: 172003
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Committee member: Katarina Ćurko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-07-09, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U uvjetima velike konkurencije javlja se potreba za suvremenim pristupima obrade velike količine podataka kao odmak od tradicionalne obrade podataka putem poslovnih informacijskih sustava. Primjenom tehnologije Velikih podataka menadžeri jasnije razumiju poslovno okruženje i pravovremeno prepoznaju određene poslovne prilike i prijetnje. Cilj ovog diplomskog rada je utvrditi u kojoj mjeri primjena suvremenih alata za obradu velike podataka utječe na postizanje konkurentske prednosti. Na temelju anketnog istraživanja u hrvatskim poduzećima dolazi se do zaključka kako je tehnologija Velikih podataka prisutna, ali samo pojedina poduzeća iskorištavaju njezin puni potencijal. Rad ukazuje na važnost upravljanja različitim vrstama podataka i primjenu adekvatnih alata tehnologije Velikih podataka kako bi se postigla stabilna konkurentska pozicija unutar industrije.

Abstract (english)

In conditions of high competition, there is a need for modern approaches to processing large amounts of data as a departure from traditional data processing through business information systems. By applying Big Data technology, managers understand the business environment more clearly and recognize certain business opportunities and threats in a timely manner. The aim of this thesis is to determine the extent to which the application of modern tools for big data processing affects the achievement of competitive advantage. Based on a survey of Croatian companies, it is concluded that Big Data technology is present, but only some companies are exploiting its full potential. The paper points out the importance of managing different types of data and applying adequate tools of Big Data technology in order to achieve a stable competitive position within the industry.

• Keywords: upravljanje podacima; poslovna inteligencija; Veliki podaci; konkurentska prednost
• Keywords (english): data management; business intelligence; Big data; competitive advantage
• Language: croatian
• URN:NBN: urn:nbn:hr:148:157046
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-07-12 13:14:47