Strategija i upravljanje maloprodajnim lancem na tržištu naftnih derivata

professional thesis

• Author: Alen Ažić
• Mentor: Darko Tipurić (mentor)
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Committee member: Darko Tipurić (član povjerenstva)
• Committee member: Sanda Renko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

U skladu s vremenom i poslovnim okruženjem u kojem živimo i radimo, a posebice u
naftnom maloprodajnom poslovanju, cilj ovoga rada bio je prepoznati sadašnje stanje
na maloprodajnom tržištu naftnih derivata kako u Republici Hrvatskoj tako i u okruženju te predvidjeti kako i u kojem smjeru će se navedena tržišta u budućnosti razvijati.
Kako bi se dobila kompletna, stvarna i šira slika stanja naftnog maloprodajnog tržišta
te kompanija koje na njima posluju kroz rad su analizirani i postojeći trendovi u
naftnoj industriji na globalnoj razini.
Budući da smo svjedoci da današnje maloprodajno tržište karakteriziraju česte i
stalne promjene posebice u zahtjevima potrošača te da je danas prisutna sve veća
konkurentnost, postaje jasno da su zahtjevi koji se stavljaju pred naftne kompanije
sve veći.
Na temelju navedenih promjena, kroz rad je na primjeru naftnih kompanija u
Republici Hrvatskoj, a posebice na primjeru najveće naftne kompanije INA-e
analizirano maloprodajno tržište naftnih derivata, trendovi koji na tržištu vladaju
posebice glede različitih strategija upravljanja maloprodajnim lancima.

Abstract (english)

Taking into account the age and the business environment in which we live and work,
the goal of this study was to identify the current state of the petroleum products retail
market in the Republic of Croatia, as well as in the region, and to predict how and in
what direction the markets will develop in the future.
In order to get a complete, realistic and broad picture of the petroleum retail market
and companies doing business in the field, the study analyzes current global trends
in the oil industry as well. We are witnessing a dynamic retail market with constant changes in consumer
demand, as well as an increased competitiveness, and it is becoming clear that the
requirements oil companies face are growing.
Based on these changes and using oil companies in the Republic of Croatia, and
especially the largest oil company, INA, as examples, the study analyses the
petroleum products retail market and prevailing market trends with a focus on
different retail chain management strategies.

• Keywords: benzinske postaje; naftna industrija; maloprodaja; maloprodajni lanci; strateško upravljanje; franšiza; poslovno okruženje; konkurencija; tržište naftnih derivata; trendovi; organizacija i upravljanje; edukacija
• Keywords (english): gas stations; oil industry; retail; retail chains; strategic management; business environment; competition; market of petroleum products; trends; organization and management; education
• Language: croatian
• URN:NBN: urn:nbn:hr:148:084554
• Study programme: Title: Business Administration- MBA; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA (sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-07-05 07:45:55