Sustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća

master's thesis

• Title (english): Early warning system as a business crisis management instrument through the examples of selected small businesses
• Author: Josipa Rajčić
• Mentor: Davor Labaš (mentor)
• Committee member: Martina Sopta (predsjednik povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Cilj diplomskog rada "Sustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća" je prikazati važnost sustava ranog upozorenja pri identifikaciji poslovne krize i njihovog korištenja u malim poduzećima. Najvažniji cilj provedenog istraživanja na uzorku od 220 poduzeća te intervjua je istražiti raširenost i praksu korištenja sustava ranog upozorenja u malim poduzećima u Hrvatskoj. Također se istraživanjem ispituje važnost promatranja okoline malih poduzeća u
Hrvatskoj, koriste li informacije dostupne u okruženju te koliko je provođenje takvog sustava pomoglo u aktualnoj krizi nastaloj zbog epidemije korona virusa.
Iz empirijskog dijela rada možemo zaključiti da hrvatska poduzeća shvaćaju važnost promatranja kruženja, ali da se ono uglavnom provodi neformalno. U turbulentnim uvjetima suvremenog poslovanja kontinuirano promatranje okoline i prilagođavanje promjenama neophodno je za uspješno poslovanje, ali i sam opstanak na tržištu. Ključno je podizanje svijesti o važnosti prevencije krize, osluškivanje ranih signala i implementaciju navedenih sustava.

Abstract (english)

This Master's thesis: Early warning system as a risk management instrument on the example of selected small businesses" aims to show the importance of early warning systems in identifying business crises and their use in small businesses. The most important goal of the research conducted on a sample of 220 companies and an intervju, is to investigate the prevalence and practice of using the early warning system in small businesses in Croatia. The research also examines the importance of observing the environment of small businesses in Croatia, whether they use the information available in the environment and how much the implementation of such a system has helped in the current crisis caused by the coronavirus epidemic.
From the empirical part of the paper, we can conclude that Croatian companies understand the
importance of observing the environment, but that it is mostly carried out informally. In the turbulent conditions of modern business, continuous observation of the environment and adaptation to change is necessary for a successful business, but also the very survival of the market. It is crucial to raise awareness of the importance of crisis prevention, listen to early signals and implement these systems.

• Keywords: poslovna kriza; sustav ranog upozorenja; mala poduzeća; praćenje okoline
• Keywords (english): business crisis; early warniny system; small enterprices; monitoring the environment
• Language: croatian
• URN:NBN: urn:nbn:hr:148:107983
• Study programme: Title: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics; Course: Analysis and Business planning; Study programme type: university; Study level: graduate; Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-09-22 17:24:07