Franšiza kao oblik poticanja ženskog poduzetništva

master's thesis

• Title (english): Franchising as a form of encouraging women's entrepreneurship
• Author: Josipa Pezić
• Mentor: Sanda Renko (mentor)
• Committee member: Marko Kolaković (predsjednik povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Committee member: Sanda Renko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2020-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Žensko poduzetništvo je pojam koji se sve češće koristi na hrvatskom tržištu. U današnje doba sve više žena nastoji postići uspjeh u svijetu poduzetništva, pokrenuti vlastito poslovanje te doseći najviše razine menadžmenta. Franšizno poslovanje dobiva na popularnosti kako u svijetu tako i na hrvatskom tržištu iz razloga što omogućuje preuzimanje već uhodanog poslovanja, smanjuje rizike i jamči uspjeh. Kroz rad se prikazuju karakteristike, razvoj i značaj ženskog poduzetništva. Tema obuhvaća prikaz franšiznog poslovanja, njegovih pozitivnih i negativnih strana te na koji način ono utječe na uspješnost poduzetnica. Predmet ovog diplomskog rada je uporaba franšize kao oblika poticanja ženskog poduzetništva. Kao instrument istraživanja u radu se koristi online anketni upitnik. Unutar rada provodi se empirijsko istraživanje u kojem se putem anketnog upitnika ispituje uspješnost poslovanja žena koje su se odlučile upravo za franšizni model poslovanja. U anketu uključene su žene koje se bave franšiznim poslovanjem na području Republike Hrvatske. Svrha istraživanja je utvrditi karakteristike žena poduzetnica, njihovu motivaciju za ulazak u franšizno poslovanje, najvažnije odlike franšiznog poslovanja te moguće diskriminacije s kojima su se susrele na svom poslovnom putu. Na ovaj način će se dobiti jasna slika kako strategija franšiznog poslovanja utječe na uspješnost žena poduzetnica.

Abstract (english)

Women's entrepreneurship is a term that is more often used in the Croatian market. Nowadays, more and more women are trying to succeed in the world of entrepreneurship, start their own business and reach the highest levels of management. Franchising business is gaining in popularity both in the world and on the Croatian market for the reason that it enables the takeover of an already established business, reduces risks and guarantees success. This paper presents the characteristics, development and importance of women's entrepreneurship. The topic includes an overview of franchise business, its positive and negative sides, and how it affects the success of women entrepreneurs. The subject of this research is the use of franchising as a form of encouraging female entrepreneurship. An online survey questionnaire is used as a research instrument in the paper. Within the paper, an empirical research is conducted in which the success of the business of women who have decided on a franchise business model is examined through a questionnaire. The survey included women who are engaged in franchising in the Republic of Croatia. The purpose of the research is to determine the characteristics of women entrepreneurs, their motivation to enter the franchise business, the most important features of the franchise business and the possible discrimination they encountered in their business journey. In this way, a clear picture will be obtained of how the franchise business strategy affects the success of women entrepreneurs.

• Keywords: žena; poduzetništvo; franšiza; razvoj; stakleni strop; poticanje
• Keywords (english): woman; entrepreneurship; franchise; development; glass ceiling; encouragement
• Language: croatian
• URN:NBN: urn:nbn:hr:148:853591
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-09-24 11:21:48