Stavovi studenata prema novcu i njihova sklonost kompulzivnom kupovnom ponašanju

master's thesis

• Title (english): Students' attitudes towards money and their tendency to compulsive buying behavior
• Author: Petra Omrčen
• Mentor: Sunčana Piri Rajh (mentor)
• Committee member: Sandra Horvat (predsjednik povjerenstva)
• Committee member: Tanja Komarac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Osobe novcem žele i pokušavaju riješiti svoje emocionalna probleme, žele kupiti status, poštovanje, način kako se oni osjećaju kao osoba te kako ih drugi percipiraju. S kompulzivnom kupnjom povezano je više čimbenika poput niskog samopoštovanja, mogućnost maštanja pojedinca, njegova kontrola vlastitih impulsa te njegov stav prema novcu. U istraživanju provedenom za potrebe izrade ovog diplomskog rada koristile su se već postojeće mjerne ljestvice – Mjerna ljestvica stava prema novcu (eng. Money Attitude Scale, MAS) autora Yamauchi i Templer (1982) pomoću koje su se mjerili stavovi studenata prema novcu te mjerna ljestvica za mjerenje kompulzivne kupnje sastavljena od tvrdnji preuzetih od autora Faber i O'Guinn (1992) te autora Valence, d'Astous i Fortier (1988). Ove mjerne ljestvice korištene su u više istraživanja te su se rezultati tih istraživanja koristili za usporedbu rezultata dobivenih provedenom anketom. Provjerena je faktorska struktura Mjerne ljestvice stava prema novcu te je ispitano hoće li različiti stavovi prema novcu doprinijeti sklonosti kompulzivnoj kupnji. U istraživanju je sudjelovalo ukupno 218 sudionika. Rezultati su pokazali kako Mjerna ljestvica stava prema novcu sadrži četiri faktora; Moć-Prestiž, Vrijeme-Zadržavanje, Nepovjerenje-Anksioznost i Dobra vrijednost za novac. Regresijska analiza pokazala je kako su Moć-Prestiž i Dobra vrijednost za novac pozitivni prediktori kompulzivne kupnje, faktor Vrijeme-Zadržavanje negativan prediktor te kako faktor Nepovjerenje-Anksioznost nije značajan za kompulzivnu kupnju.

Abstract (english)

People want and try to solve their emotional problems with money, they want to buy status, respect, the way they feel about themselves and how others perceive them. There are several factors associated with compulsive buying such as low self-esteem, the ability of the individual to fantasize, control their own impulses and their attitude towards money. The research used measuring instruments – Money Attitude Scale (MAS) by Yamauchi and Templer (1982) to measure students' attitudes towards money and questionnaire to mesure compulsive buying composed of claims taken from the authors Faber and O'Guinn (1992) and the authors Valence, d’Astous and Fortier (1988). The instruments were used in several studies and the results of their research were used to compare the results obtained by the conducted survey. The research examined the factor structure of the questionnaire Money Attitudes Scale and examined whether different attitudes towards money contribute to compulsive buying. The questionnaire was accessed by 218 respondents. The results showed that the Money Attitude Scale contained four factors, Power-Prestige, Time-Retention, Distrust-Anxiety and Bargain. Regression analysis showed that factors Power-Prestige and Bargain are positive predictors of compulsive buying, Time-Retention factor is a negative predictor and that Distrust-Anxiety factor is not significant for compulsive buying.

• Keywords: stav prema novcu; Mjerna ljestvica stava prema novcu; kompulzivna kupnja; kompulzivna potrošnja; studenti
• Keywords (english): attitude towards money; Money Attitude Scale; compulsive buying; compulsive consumption; students
• Language: croatian
• URN:NBN: urn:nbn:hr:148:830591
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-09-30 14:05:22