ANALIZA UTJECAJA GLOBALIZACIJE I TEHNOLOŠKOG RAZVOJA

undergraduate thesis

• Title (english): ANALYSIS OF THE IMPACT OF GLOBALIZATION AND TECHNOLOGICAL DEVELOPMENT
• Author: Mihaela Mrazović
• Mentor: Helena Nikolić (mentor); MBZ: 342316
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2021-06-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; International Economics

Abstract

U ovom radu naglasak je na globalizaciji. Kao koncept, globalizacija je općepoznata, no u fokusu istraživanja je njezin utjecaj na svjetsku ekonomiju. Važno je istaknuti kako proces globalizacije ne obuhvaća sve države jednakom mjerom, ali je općeprisutna širom svijeta sa različitim i nejednakim učincima kako na razvoj, tako i na napredovanje određene zemlje. Tehnološki razvoj i globalizacija su nadopunjujući pojmovi koji funkcioniraju u istom smjeru, donose društvu i gospodarstvu nove trendove, nove izazove i nove prilagodbe. U današnjoj ekonomskoj sferi i trgovinskim odnosima tehnologija ima enormnu ulogu, pa su i manipulacije i nečasne radnje, poput krivotvorenja proizvoda, sve učestalije i predstavljaju vrlo ozbiljan problem za ekonomsku održivost i očuvanje reputacije međunarodno prisutnih tvrtki. Osim toga, razvoj digitalizacije također donosi izazove i inovacije autentičnim tvrtkama. Utjecaj, posljedice i pokušaji sprječavanja krivotvorenja isto tako su objašnjena u ovom radu.

Abstract (english)

In this paper, the emphasis is on the globalization. As a concept, globalization is well known but the focus in this research represents its impact on the world economy. It is important to point out that the process of globalization does not encompasses all countries to the same extent but generally it is pervasive worldwide. It also has a different and unequal effect on the development and progress of each country. Technological development and globalization are complementary concepts that work in the same direction, bringing new trends, new challenges and new adaptations to the society and he economy. In today’s economic sphere and trade relations, technology has an enormous role so manipulations and dishonest actions, such as counterfeiting products are becoming more frequent. They are representing very serious problem for economic sustainability and preserving the reputation of internationally present companies. In addition, the development of digitalization also brings challenges and innovations to authentic companies. The impact, consequences and attempts to prevent counterfeiting are also explained in this paper.

• Keywords: globalizacija; tehnološki razvoj; modernizacija; svjetska ekonomija; globalnost; trgovina; krivotvorenost robe
• Keywords (english): globalization; technological development; modernization; global economy; globality; trade; counterfeit goods
• Language: croatian
• URN:NBN: urn:nbn:hr:148:267594
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-06-26 08:09:48