Digitalizacija poslovanja u prodaji repromaterijala za izradu namještaja

master's thesis

• Title (english): Digitalization of business in sales of furniture supplements
• Author: Branimir Brezovečki
• Mentor: Božidar Jaković (mentor); MBZ: 286533
• Committee member: Katarina Ćurko (predsjednik povjerenstva)
• Committee member: Ivan Strugar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2021-07-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Digitalizacija je upotreba digitalnih tehnologija za transformaciju poslovanja. Naravno, nije riječ samo o tehnologiji, već i o tome kako se zaista mijenja način na koji rade (procesi) i načini na koji se ti procesi prilagođavaju da bi unaprijedili poslovanje. Digitalizacija je ušla na velika vrata i velikom brzinom. Transformacija koju donosi postavlja sasvim nova pravila poslovanja te nepovratno mijenja načine poslovanja i industriju. Napredak u tehnologiji i korištenje složenih informacijskih sustava dovelo je poslovanje na sasvim novu razinu. Oslobađanje od nepotrebnih fizičkih dokumenata i prelazak na „paperless“ oblik poslovanja ne predstavlja luksuz, već temelj efikasnog i uspješnog poslovanja u današnjem poslovnom svijetu. Tu se ne misli samo na digitalizaciju poslovanja prema kupcima, već se veliki naglasak stavlja na digitalizaciju iznutra. Bez potpunog istraživanja i usvajanja mobilnog tijeka rada, tvrtke će se suočiti s izazovima kao što su nezadovoljni korisnici, spori procesi, nedostatak pristupa sadržaju i smanjenu mogućnosti zaštite podataka. Ulaganje u digitalizaciju je dugoročno isplativo ulaganje u budućnost.
Poduzeća koja se ne prilagode i ne prihvate digitalizaciju sve će se više boriti s administrativnim i financijskim poteškoćama te će na kraju, jednostavno, nestati s tržišta. Iako se promjene puno teže provode u malim i srednjim poduzećima, one su neophodne. Mijenjanje nečeg uhodanog i rutiniranog, uvijek izaziva odbojnost zaposlenika. Skepticizam prema novom i digitalnom, strah od nemogućnosti savladavanja novih tehnologija te nedostatak IT resursa prepreke su s kojima se svi susreću. Kada je riječ o digitalizaciji poslovanja važno je napomenuti da to nije jednokratna operacija, već, slično implementaciji ERP-a, dugotrajna poslovna strategija i odluka koja temelje treba imati u namjeri managementa tvrtke da zaista pripremi svoje poslovanje i svoju tvrtku za izazove budućnosti, koristeći moderne načine obrade podataka poput Velikih podataka ili pak uvede nove sisteme te načine povezivanja – Internet stvari. Web stranice, mobilne aplikacije i spremanje podatka na Oblak već su i danas neizostavan dio uspješno digitaliziranog poduzeća.

Abstract (english)

Digitization is the use of digital technologies to transform a business. Of course, it’s not just about technology, but also about how it really changes the way they work (processes) and the ways those processes adapt to improve business.
Digitization has entered the big door at high speed. The transformation it brings sets completely new business rules and irreversibly changes the ways of doing business and the industry. Advances in technology and the use of complex information systems have taken business to a whole new level. Getting rid of unnecessary physical documents and switching to a "paperless" form of business is not a luxury, but the foundation of efficient and successful business in today's business world. This does not only mean the digitalization of business to customers, but great emphasis is placed on digitalization from within. Without full research and adoption of the mobile workflow, companies will face challenges such as dissatisfied users, slow processes, lack of access to content, and reduced data protection capabilities. Investing in digitalization is a long-term profitable investment in the future. Companies that do not adapt and do not accept digitalization will increasingly struggle with administrative and financial difficulties and will eventually simply disappear from the market.
Although changes are much more difficult to implement in small and medium-sized enterprises, they are very necessary. Changing something well-established and routine always provokes employee repulsion. Skepticism towards the new and digital, fear of not being able to master new technologies and lack of IT resources are obstacles that everyone faces.
When it comes to business digitalization, it is important to note that this is not a one-time operation, but, similar to the implementation of ERP, a long-term business strategy and decision-making that should be based on the company's management to really prepare its business and its company for future challenges, by using different ways of processing data like Big Data or introducing new systems and ways of connecting - the Internet of Things. Websites, mobile applications and data storage on the Cloud are already an indispensable part of a successfully digitized company.

• Keywords: digitalna tehnologija; digitalizacija; Veliki podaci; ERP model; novi oblik poslovanja; Internet Stvari; web stranice; mobilne aplikacije; cloud spremanje; dugotrajna poslovna strategija
• Keywords (english): digital technology; digitization; Big Data; ERP; advanced technology usage; Internet of Things; website; mobile apps; Cloud Storage; long-term digital strategy
• Language: croatian
• URN:NBN: urn:nbn:hr:148:372742
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-07-26 17:18:20