VAŽNOST ZEMLJE PODRIJETLA U PERCEPCIJI KVALITETE SOFTVERA KOD POSLOVNIH KORISNIKA

master's thesis

• Title (english): The importance of the country of origin in the perception of software quality among business users
• Author: Anđelina Šiljeg
• Mentor: Zoran Krupka (mentor); MBZ: 269582
• Committee member: Sandra Horvat (predsjednik povjerenstva)
• Committee member: Dubravka Sinčić Ćorić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Marketing); Zagreb
• Defense date and country: 2021-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Marketing

Abstract

Diplomski rad se bavi važnosti zemlje podrijetla kao determinante softvera. Zemlja podrijetla je već prepoznata kao determinanta koja utječe na kupovne odluke potrošača te je generalni stav marketinških stručnjaka da proizvodi iz razvijenih zemalja bolje prolaze kod potrošača. Rad donosi teorijski pregled efekta zemlje podrijetla te industrije softvera. Cilj ovog diplomskog rada je istražiti koliko je ispitanicima važna zemlja podrijetla pri kupovnoj odluci, u kojoj mjeri je zemlja podrijetla softvera važna determinanta za potrošače te naposljetku kakav stav o softveru proizvedenim u Hrvatskoj imaju ispitanici. Za ispitivanje ovih tvrdnji koristio se anketni upitnik koji se provodio uzorku ispitanika iz Hrvatske i ispitanika iz zapadno-europskih zemalja.

Abstract (english)

The thesis deals with the importance of the country of origin as a determinant of software. The country of origin is already recognized as a determinant that influences consumer purchasing decisions, and the general attitude of marketing experts is that consumers prefer products from developed countries over those in the undeveloped countries. The paper provides a theoretical overview of the effect of the country of origin of this software industry. The aim of this thesis is to investigate how important the country of origin is to respondents when making a purchase decision, the extent to which the country of origin of software is an important determinant for consumers and finally what attitude respondents have about Croatian-produced software. To examine these claims, a survey questionnaire was used, which was conducted on a sample of respondents from Croatia and respondents from Western European countries.

• Keywords: Efekt zemlje podrijetla; dimenzije zemlje podrijetla; softver kao usluga; industrija softvera u Hrvatskoj
• Keywords (english): Country of origin effect; country of origin dimensions; software as a service; software industry in Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:148:598102
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-09-20 12:45:54