Struktura asortimana u elektroničkoj trgovini

master's thesis

• Title (english): Assortment structure in electronic trade
• Author: Marijana Stanić
• Mentor: Ivan Kovač (mentor)
• Committee member: Kristina Petljak (predsjednik povjerenstva)
• Committee member: Blaženka Knežević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2021-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Elektronička trgovina predstavlja svakim danom sve značajniji kanal prodaje za mnoge proizvode te time zauzima sve važniju ulogu u trgovini svake zemlje. Predmet ovog rada je razvoj elektroničke trgovine do danas, njezin značaj za prodavatelja, ali i gospodarstvo u cjelini, veličina i struktura asortimana te prednosti i nedostaci elektroničke trgovine.

Abstract (english)

Electronic trade is an increasingly impprtant sales channel for many products and thus plays an important role in the trade of each country. The subject of this paper is the development of electronic trade to date, its importance for seller, but also the economy as a whole, the size and structure of the range and advantages and disadvatages of electronic trade.

• Keywords: elektronička trgovina; asortiman; proizvodi
• Keywords (english): electronic trade; products; services
• Language: croatian
• URN:NBN: urn:nbn:hr:148:799870
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Reformatted digital
• Access conditions: Open access
• Created on: 2021-09-30 09:31:32