Krizno komuniciranje i kulturološke razlike

master's thesis

• Title (english): Crisis communication and cultural diversity
• Author: Marta Klasnić
• Mentor: Davor Labaš (mentor); MBZ: 308614
• Committee member: Davor Labaš (predsjednik povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2022-01-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Kriza se obično sagledava kao teško stanje koje negativno utječe na pojedinca, poduzeće ili gospodarstvo u cjelini, no ona također može imati pozitivne ishode. Pojava krize danas je sve učestalija, a izvori i uzroci su joj raznoliki. Jedna od ključnih stavki za poduzeće je komunikacija, ne samo poslije pojave krize, već i prije i za vrijeme njezinog trajanja. Globalizacija i povezivanje svijeta je dovelo do suradnje poduzeća iz različitih dijelova svijeta. Stoga ovaj rad uspoređuje sličnosti, odnosno različitosti kultura po Hofstedeovim dimenzijama. Konkretnije, analiziraju se tri studije slučaja – General Motorsa, Volkswagena i Toyote. Budući da su sjedišta ovih poduzeća geografski na različitim dijelovima svijeta, cilj rada je analizirati kako se krizna komunikacija tih poduzeća međusobno razlikuje. Kod svih poduzeća uočene su određene specifičnosti kulture koje su utjecale na način komuniciranja nakon pojave krize, a povezane su s Hofstedeovim dimenzijama.

Abstract (english)

A crisis is usually perceived as a difficult situation that negatively affects an individual, a company or the economy as a whole, but it can also have positive outcomes. Today, the crisis is becoming more frequent, and its sources and causes are diverse. One of the key things for a company is communication, not only after the crisis occurs, but also before and during its duration. Globalization has led to the cooperation of companies from different parts of the world. Therefore, this paper compares the similarities and differences of culture according to Hofstede's dimensions. More specifically, three case studies are analyzed - General Motors, Volkswagen and Toyota. Since the headquarters of these companies are geographically located in different parts of the world, the aim of this paper is to analyze how crisis communication of these companies differs from each other. In all companies, certain specifics of culture were observed that influenced the way of communication after the crisis, and they are related to Hofstede's dimensions.

• Keywords: kriza; krizno komuniciranje; kultura; Hofstedeove dimenzije
• Keywords (english): crisis; crisis communication; culture; Hofstede dimensions
• Language: croatian
• URN:NBN: urn:nbn:hr:148:826202
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-01-27 21:14:24