Prilike i izazovi implementacije tehnologije za obradu Velikih podataka u hrvatskim poduzećima

master's thesis

• Title (english): Opportunities and challenges of implementation of Big Data technology in Croatian enterprises
• Author: Ivo Rogoz
• Mentor: Jasna Prester (mentor)
• Committee member: Jasna Prester (predsjednik povjerenstva)
• Committee member: Matija Marić (član povjerenstva)
• Committee member: Tomislav Hernaus (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2022-05-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Napredne metode analize podataka postale su imperativ funkcioniranja svih suvremenih poduzeća. Jedna od tih metoda je tehnologija obrade Velikih podataka. Ona nudi mogućnost obrade većeg volumena podataka kao i mogućnost obrade naprednijih vrsta podataka. Takva tehnologija nudi nebrojena unaprjeđenja u poslovanju poput efikasnijeg donošenja odluka, analize tržišta, znatno kvalitetnijeg i bržeg istraživanja i razvoja i slično. Cilj ovog diplomskog rada je utvrditi kako se hrvatska poduzeća nose s implementacijskim problemima koji neizostavno dolaze s ovom tehnologijom, ali i kako i u kojoj mjeri crpe mogućnosti koje ona nudi. Anketnim istraživanjem utvrđuje se koji su najzastupljeniji izvori podataka, ali i tipovi podataka koje domaća poduzeća koriste, koje prepreke su naišli prilikom implementacije te na koje organizacijske aktivnosti ona ima najvećeg utjecaja.

Abstract (english)

Advanced data analysis methods have become an imperative for the functioning of all modern enterprises. One of these methods is Big Data processing technology. It offers the ability to process larger volumes of data as well as the ability to process more advanced types of data. Such technology offers countless improvements in business, such as more efficient decision-making, market analysis, significantly better and faster research and development and the like. The aim of this thesis is to determine how Croatian companies deal with the implementation problems that inevitably come with this technology, but also how and to what extent they draw on the opportunities it offers. Survey research determines which are the most common data sources, but also the types of data used by domestic companies, which obstacles they encountered during implementation and which organizational activities it has the greatest impact on.

• Keywords: Veliki podaci; upravljanje podacima; prilike i izazovi; konkurentska prednost
• Keywords (english): Big Data; data managment; opportunities and challenges; competitive advantage
• Language: croatian
• URN:NBN: urn:nbn:hr:148:678890
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-05-31 19:06:43