Optimizacija internet trgovine PokloniMe.hr

master's thesis

• Title (english): Optimisation of the internet shop PokloniMe.hr
• Author: Martina Havidić
• Mentor: Mario Spremić (mentor)
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-06-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

U ovom diplomskom radu ukazuje se na osnovna obilježja internetske trgovine uz analizu poduzeća internetske trgovine PokloniMe.hr. Cilj rada je istražiti trenutno stanje internetske trgovine te pružiti pregled njenih karakteristika koje privlače kupce. Osim navedenoga, utvrdit će se bolje razumijevanje pojmova i načina funkcioniranja internetske trgovine te će se spoznati sve njene glavne prednosti i nedostaci. Internet i tržište internetske trgovine jedni su od najvećih svjetskih tržišta koje svake godine dobivaju na značaju te povećavaju svoj rast i razvoj. Sve veći broj korisnika koji pristupaju internetu i mobilnim uređajima zaslužan je za rast i razvoj istoga. Informacije dostupne na internetu pokretač su odluka o kupnji određenog proizvoda. Sve se više korisnika okreće prema internetskoj trgovini prilikom odluke na kupnju čime stvaraju novi trend. Veliki broj poduzeća zahtjeva poboljšanje trenutne online trgovine, implementaciju promotivnih aktivnosti putem interneta, jedinstveno korisničko iskustvo i ažurnost podataka. U skladu s tim, potrebno je svakodnevno praćenje tržišta i potreba kupaca kako bi se uklonile prepreke internetske trgovine i došlo do prikladnog rješenja za svakog poduzetnika, ali i kupca. Razumijevanje principa na kojem funkcionira internetska prodaja objasnit će se na primjeru poduzeća PokloniMe.hr. Pomoću općenitih smjernica unutar kojih je poželjno djelovati, rad će prikazati kompletnu analizu, segmente kupaca i prijedlog optimizacije odabranog internet poduzeća.

Abstract (english)

In this diploma thesis, the basic features of online commerce are presented with the analysis of the online commerce company PokloniMe.hr. The aim of this paper is to investigate the current state of online commerce and provide an overview of its characteristics that attract customers. In addition to the above, a better understanding of the concepts and methods of functioning of online commerce will be established and all its main advantages and disadvantages will be recognized. The Internet and the e-commerce market are one of the world's largest markets, gaining in importance every year and increasing their growth and development. An increasing number of users who access the Internet and all devices are responsible for its growth and development. The information available on the Internet triggers the decision to buy a particular product. More and more users are turning to online shopping when deciding to buy, creating a new trend. A large number of companies require the improvement of the current online store, the implementation of promotional activities via the Internet, a unique user experience and up-to-date data. Accordingly, it is necessary to monitor the market and the needs of customers on a daily basis in order to remove the barriers to e-commerce and find a suitable solution for every entrepreneur, but also for the customer. Understanding the principles on which online sales works will be explained on the example of the company PokloniMe.hr. Using the general guidelines within which it is desirable to act, the paper will present a complete analysis, customer segments and a proposal for optimization of the selected Internet company.

• Keywords: internetska trgovina; PokloniMe.hr; internet; kupci; optimizacija; korisničko iskustvo
• Keywords (english): online store; PokloniMe.hr; Internet; customers; optimization; user experience
• Language: croatian
• URN:NBN: urn:nbn:hr:148:852665
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-06-14 09:36:38