Uloga alata za medijsko praćenje u kriznom menadžmentu

master's thesis

• Title (english): The role of media monitoring tools in crisis management
• Author: Lucija Knezić
• Mentor: Davor Labaš (mentor)
• Committee member: Martina Sopta Ćorić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2022-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Sa krizama se suočavaju sve vrste organizacija, bile one manje ili veće, u privatnom ili javnom sektoru. U današnjem digitalnom svijetu, kada gotovo svatko ima pametni telefon, mobitel ili laptop, poduzeća u krizi su izloženija nego ikad. Za krizu se saznaje u svega nekoliko sekundi, te se informacije o istoj šire velikom brzinom kroz različite digitalne kanale i medije. Upravo zato je neizmjerno važno da svaka organizacija razumije što se događa u njezinoj digitalnoj i fizičkoj okolini. Stoga, svrha ovoga rada jest prikazati na koji način alati za medijsko praćenje funkcioniraju pri anticipiranju, kontroliranju, saniranju te nošenju s kriznim situacijama. Ovaj rad analizira primjenu alata za medijsko praćenje u privatnom i javnom sektoru te prilikom prirodnih katastrofa temeljem različitih studija slučajeva. Budući da se radi o različitim područjima djelovanja, cilj rada je istražiti i objasniti kako i u kojoj mjeri alati za medijsko praćenje doprinose rješavanju različitih kriznih situacija, te postoje li razlike u primjeni tih alata ovisno o različitim područjima primjene. Kod svakog sektora uočene su određene sličnosti, ali i razlike primjena alata za medijsko praćenje ovisno o vrsti krize s kojom je sektor bio suočen. Također su uočeni različiti benefiti koje je donijelo medijsko praćenje kako bi se ubrzano riješila krizna situacija.

Abstract (english)

All types of organizations, whether small or large, in the private or public sector, face crises. In today's digital world, when almost everyone has a smartphone, cell phone or laptop, businesses in a crisis are more exposed than ever. One learns about a crisis in just a few seconds, and information about it spreads at high speed through various digital channels and media. This is precisely why it is extremely important for every organization to understand what is happening in its digital and physical environment. Therefore, the purpose of this paper is to show how tools for media monitoring function when anticipating, controlling, fixing, and dealing with crisis situations. This paper analyzes the application of tools for media monitoring in the private and public sector and during natural disasters based on different case studies. Since these are different areas of activity, the goal of the paper is to investigate and explain how and to what extent media monitoring tools contribute to solving different crisis situations, and whether there are differences in the application of these tools depending on different areas of application. In each sector, certain similarities were observed, but also differences in the application of media monitoring tools, depending on the type of crisis the sector was facing. Various benefits brought by media monitoring were also observed in order to quickly resolve the crisis situation.

• Keywords: krizni menadžment; krizno komuniciranje; mediji; alati za medijsko praćenje
• Keywords (english): crisis management; crisis communication; media; media monitoring tools
• Language: croatian
• URN:NBN: urn:nbn:hr:148:091457
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-09-14 07:08:03