Karakteristike proizvoda turoperatora specijalista za luksuzna putovanja

undergraduate thesis

• Title (english): Package holiday characteristics of tour operators specialised for luxury travel
• Author: Marita Kuhar
• Mentor: Ingeborg Matečić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2022-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Sadržaj rada strukturiran je u 5 poglavlja. U prvom poglavlju opisuje se predmet i cilj rada, metodologija istraživanja i izvori podataka, te struktura rada. U drugom poglavlju opisana su obilježja, vrste i način formiranja turističkog paket-aranžmana. Također je objašnjeno što je luksuzni turizam te kakve paket-aranžmane imaju u ponudi. Treće poglavlje opisuje što su turoperatori, kakve vrste turoperatora postoje te na koji način se dijele. Također opisuje funkcije turoperatora specijalista te njihove prednosti i nedostatke. U četvrtom poglavlju opisane su karakteristike paket-aranžmana turoperatora specijalista za luksuzna putovanja, na temelju primjera turoperatora Kuoni. Opisane su u ovom poglavlju karakteristike poslovanja turoperatora Kuoni, te su analizirane karakteristike poslovanja turoperatora. U petom i ujedno zadnjem poglavlju iznosi se zaključak ovog rada. Na kraju rada nalazi se popis literature korišten u radu.

Abstract (english)

Table of contents of this thesis is structured in five chapters. In first chapter it is described what is the subject and the cause of this thesis, the research methodology and structure of the thesis. In second chapter described are the characteristics, kinds and way of forming a tourist package-arrangement. It is also explained what is luxury tourism and what kinds of package arrangements they offer. Third chapter describes what are tour operators, what kinds of tour operators there are and how they are divided. It also describes functions of tour operator specialists and what are their advantages and disadvantages. Fourth chapter describes characteristics of package arrangements of tour operators specialized in luxury travel, based on the example of tour operator Kuoni. The characteristics of the Kuoni tour operator's business are described in this chapter, and the characteristics of the tour operator's business are analyzed. The fifth and last chapter presents the conclusion of this work. At the end of the thesis there is a list of literature used in the thesis.

• Keywords: turoperator; luksuz; luksuzno putovanje; turoperatori; paket-aranžman
• Keywords (english): tour operator; luxury; luxury travel; tour operators; package arrangement
• Language: croatian
• URN:NBN: urn:nbn:hr:148:801299
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Tourism Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-10-02 18:24:46