Utjecaj serijalizacije na poduzetništvo

master's thesis

• Title (english): Impact of serialization on entrepreneurship
• Author: Frana Ratković
• Mentor: Ivan Strugar (mentor)
• Committee member: Ivan Strugar (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Committee member: Mladen Turuk (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2022-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

U modernoj neoliberalnoj ekonomiji neovisnost poduzetništva je iznimno važna, jer ono razvija i potiče gospodarski rast u današnjim zapadnim liberalnim demokracijama. Vodeću ulogu u poduzetništvu imaju mala i srednja poduzeća koja su stupovi gospodarstva, budući da čine najveći udio u broju poduzeća u Hrvatskoj. Razvojem novih tehnologija, pojavljuju se novi oblici manipulacija tržištima, što predstavlja opasnost od novih oblika i načina krivotvorenja proizvoda i sličnih inkriminirajućih radnji, koje značajno utječu na proizvodnju i opstanak poduzeća. Zato je od iznimne važnosti da se razviju sustavi koji će pospješiti suzbijanje, konkretno, pojavljivanje krivotvorene robe na tržištu tako da zaštite potrošače od loših proizvoda i proizvođače odnosno poduzetnike od nelojalne konkurencije. Jedan od takvih sustava je i serijalizacija. Inovativna ideja koja se već počela primjenjivati u proizvodnji lijekova i koja se nastoji proširiti i na ostale proizvode. Njezina zadaća je da potrošačima pomoću jedinstvene identifikacijske oznake u obliku barkoda pruži vjerodostojne i sve potrebne informacije o nekom proizvodu, što podrazumijeva i praćenje proizvodnog lanca te da jamči sigurnost i kvalitetu proizvoda.

Abstract (english)

In modern neoliberal economy the independent of companies is very important because it develops and encourage economic growth in today’s westerns liberal democracies. The main part in economy have small and middle companies which are base-ground of economy because they make up the largest share of the number of companies in Croatia. By developing new technologies it shows up new forms of market manipulations and which represent a danger of new forms and ways of product falsification and common criminal activities that have a big influence on production and survival of companies. That is why it is extremely important to develop systems that will facilitate the suppression, specifically, the appearance of counterfeit goods on the market so as to protect consumers from bad products and producers or entrepreneurs from unfair competition. One of such systems is serialization. An innovative idea that has already started to be applied in the production of medicines and which is trying to be extended to other products as well. Its task is to provide consumers with reliable and all necessary information about a product using a unique identification mark in the form of a barcode, which also includes monitoring the production chain and guaranteeing the safety and quality of the product.

• Keywords: serijalizacija; poduzetništvo; mala i srednja poduzeća; velika poduzeća; krivotvorenje; proizvodi; barkod; proizvodni lanac; lijekovi; informacija; komunikacija; tehnologija; računala
• Keywords (english): serialization; entrepreneurship; small and medium enterprises; large enterprises; counterfeiting; products; barcode; production chain; medicines; information; communication; technology; computers
• Language: croatian
• URN:NBN: urn:nbn:hr:148:361021
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-10-06 17:42:31