Važnost umjetne inteligencije u izgradnji konkurentske prednosti poduzeća

postgraduate specialist thesis

• Title (english): The importance of artificial intelligence in building a company's competitive advantage
• Author: Ivana Tojčić
• Mentor: Darko Tipurić (mentor)
• Committee member: Domagoj Hruška (predsjednik povjerenstva)
• Committee member: Mario Spremić (član povjerenstva)
• Committee member: Darko Tipurić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2023-01-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Usvajanje umjetne inteligencije (AI) imat će širok raspon korisnih učinaka za pojedinačna poduzeća, u svim lancima vrijednosti, kao i na društvenoj i makroekonomskoj razini. Više nego ikad prije, uspješna uporaba i implementacija novih tehnoloških rješenja pojavila se kao rješenje za stvaranje i zadržavanje konkurentskih prednosti, te ubrzanje rasta u poslovnom svijetu. Poduzeća ugrađuju umjetnu inteligenciju u svoje proizvode, usluge, procese i korporativnu strukturu, a kao rezultat toga, definicija što je umjetna inteligencija i gdje se može najučinkovitije primijeniti razvija se istom brzinom kao i sama tehnologija. Sada, umjesto da raspravljaju hoće li ili ne koristiti umjetnu inteligenciju, poduzeća moraju odrediti gdje će im umjetna inteligencija pružiti najveću konkurentsku prednost.

Abstract (english)

The adoption of artificial intelligence (AI) will have a wide range of beneficial effects for individual companies, across all value chains, as well as at the social and macroeconomic levels. More than ever, the successful use and implementation of new technological solutions has emerged as a solution to create and maintain competitive advantages and accelerate growth in the business world. Companies incorporate artificial intelligence into their products, services, processes, and corporate structure, and as a result, the definition of what artificial intelligence is and where it can be most effectively applied is evolving at the same rate as technology itself. Now, instead of debating whether to use artificial intelligence, companies need to determine where artificial intelligence will give them the greatest competitive advantage.

• Keywords: umjetna inteligencija; konkurentska prednost; informacijske tehnologije
• Keywords (english): artificial intelligence; competitive advantage; information technology
• Language: croatian
• URN:NBN: urn:nbn:hr:148:840182
• Study programme: Title: Organization and management; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: specijalist/specijalistica organizacije i menadžmenta (specijalist/specijalistica organizacije i menadžmenta)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-01-13 09:25:22