Analiza postojećeg stanja i procjena budućeg razvoja industrije električnih automobila - studija slučaja na primjeru Volkswagen AG

master's thesis

• Title (english): Analysis of the current situation and assessment of the future development of electric car industry - a case study of Volkswagen AG
• Author: Marko Begić
• Mentor: Ena Pecina (mentor)
• Committee member: Ena Pecina (predsjednik povjerenstva)
• Committee member: Andrija Sabol (član povjerenstva)
• Committee member: Denis Dolinar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Managerial Economics); Zagreb
• Defense date and country: 2023-02-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Automobilsku industriju u zadnje vrijeme karakterizira sve veći udio električnih automobila u prodajnim portfeljima poduzeća što predstavlja mnoge prilike i opasnosti za poduzeća u industriji. Iako električni automobili zauzimaju sve značajniji udio na tržištu, konvencionalni automobili još uvijek prevladavaju tržištem. Predmet diplomskog rada je strategijska analiza industrije električnih automobila kroz primjenu odabranih metoda financijske analize te ispitivanje tržišnog položaja poduzeća Volkswagen AG u industriji. Detaljnom analizom analiziraju se svi čimbenici bitni za industriju. Ciljevi rada su zaključiti koji su čimbenici ključni za daljnji razvoj industrije te procijeniti uspješnost i budući razvoj promatranog poduzeća u industriji. Analiza pokazuje ubrzan razvitak industrije električnih automobila u proteklih nekoliko godina i stabilno poslovanje poduzeća Volkswagen AG kroz promatrano razdoblje. Razvijeni scenariji prognoziraju nastavak razvoja industrije te razvoj promatranog poduzeća u razvijenim scenarijima.

Abstract (english)

The automotive industry has recently been characterized by an increasing share of electric cars in the sales portfolios of companies, which represents many opportunities and threats for companies in the industry. Although electric cars are taking an increasingly significant share of the market, conventional cars still dominate the market. The subject of the thesis is a strategic analysis of the electric car industry through the application of selected methods of analysis and an examination of the position of Volkswagen AG in the industry. A detailed analysis analyzes all factors important for the industry. The aim of the paper is to conclude which factors are key for the further development of the industry and to assess the performance and future development of the observed company in the industry. The analysis shows the accelerated development of the electric car industry in the past few years and the stable business of Volkswagen AG throughout the observed period. The developed scenarios forecast the continued development of the industry and the development of the observed company in the developed scenarios.

• Keywords: automobilska industrija; strategija; električni automobili; Volkswagen AG; procjena razvoja
• Keywords (english): automotive industry; strategy; electric cars; Volkswagen AG; development assessment
• Language: croatian
• URN:NBN: urn:nbn:hr:148:393731
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-02-09 14:33:49