Analiza vodopadnog i agilnog pristupa projektnom menadžmentu pri razvoju digitalnih proizvoda

master's thesis

• Title (english): Analysis of the waterfall and agile approach to project management in the development of digital products
• Author: Franka Jakoliš
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Committee member: Rebeka Danijela Vlahov Golomejić (član povjerenstva)
• Committee member: Mario Spremić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2023-02-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Tema rada istražuje vodopadni i agilni pristup projektnom menadžmentu te njihove utjecaje na izradu digitalnih proizvoda, kao i njihove prednosti, nedostatke i razlike. U IT industriji u zadnjih desetak godina projektni menadžment postao je okosnica za izvršavanje gotovo svih elemenata strategije, bilo da se radi o poduzećima koja posluju po agencijskom principu ili o onima koja razvijaju vlastite digitalne proizvode. Zbog toga je bitno projektni menadžment proučavati kao zasebnu cjelinu koja donosi dodanu vrijednost poduzećima. Uz to je bitno ukazati na važnost utjecaja projektnog menadžmenta na razvoj radnih mjesta, promjenu organizacijskih struktura te na promjene u industriji i društvu općenito. U sklopu rada proučili su se najrašireniji pristupi projektnom menadžmentu i metodologije koje se koriste pri izradi digitalnih proizvoda. U poduzećima koja izrađuju digitalne proizvode poput Gradivo.hr ili INA najčešće se koristi jedna od suvremenih (agilnih), tradicionalnih (vodopadnih) ili hibridnih projektnih metodologija. Također, provedeno je istraživanje glavnih razlika kod provedbe projekata prema ranije navedenim pristupima u poduzećima koja proizvode digitalne proizvode. U sklopu istraživanja na uzorku od 4 hrvatska poduzeća zaključeno je kako i kod korištenja vodopadnog i kod korištenja agilnog pristupa postoje određene karakteristike onog drugog pristupa u praksi, odnosno da poduzeća prilagođavaju pristupe i metodologije svojim potrebama na način da ih često kombiniraju, neovisno o pripadnosti određene karakteristike nekom od pristupa. Bitno je naglasiti kako su mišljenja ispitanika uglavnom slična, a najveće razlike očituju se vezano uz veličinu i starost poduzeća, a manje, ali i dalje značajno, uz vrstu obavljanog posla.

Abstract (english)

The topic of this paper explores the waterfall and agile approaches to project management and their influence on the creation of digital products, as well as their advantages, disadvantages and differences. In the IT industry, in the last ten years, project management has become the backbone for the execution of almost all strategies at companies operating as agencies or developing their own digital products. That is why it is important to study project management as a separate entity that brings added value to companies. In addition, it is important to point out the importance of the influence of project management on the development of workplaces, changes in organizational structures and changes in industry and society in general. As part of this work, the most widespread approaches to project management and methodologies used in the creation of digital products were studied. In these companies, one of the modern (agile), traditional (waterfall) or hybrid project methodologies is most often used. Also, as part of this work, research was conducted on the main differences in the implementation of projects according to the previously mentioned approaches in companies that produce digital products. As part of this research on a sample of 4 Croatian companies, it was concluded that both when using the waterfall and when using the agile approach there are certain characteristics of the other approach in practice, i.e. that companies adapt approaches and methodologies to their needs in such a way that they often combine them, regardless of affiliation certain characteristics to some of the approaches. It is important to emphasize that the respondents' opinions are mostly similar, and the biggest differences are related to the size and age of the company, and less, but still significant, to the type of work performed.

• Keywords: projektni menadžment; agilni projektni menadžment; vodopadni projektni menadžment; izrada digitalnih proizvoda
• Keywords (english): project management; agile project management; waterfall project management; creation of digital products
• Language: croatian
• URN:NBN: urn:nbn:hr:148:157640
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-03-09 09:07:43