Analiza prednosti i izazova digitalne transformacije kao elementa provedbe poslovne strategije malih i srednjih poduzeća u hrvatskoj građevinskoj industriji

master's thesis

• Title (english): Analysis of advantages and challenges of digital transformation as an element of business strategy implementation of small and medium-sized enterprises in the Croatian construction industry
• Author: Damir Mikulić
• Mentor: Domagoj Hruška (mentor)
• Committee member: Mislav Ante Omazić (predsjednik povjerenstva)
• Committee member: Ana Krajnović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2023-03-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Digitalne transformacije postale su sve važniji element provedbe poslovne strategije za mala i srednja poduzeća (MSP) u hrvatskom građevinarstvu. Posljednjih godina građevinska industrija u Hrvatskoj doživjela je značajne promjene, a digitalne tehnologije igraju ključnu ulogu u pokretanju tih promjena. U ovom radu se kroz znanstvenu literaturu opisuje na koji način digitalna transformacija utječe na poduzeća te kroz istraživanje na koji način se digitalizacija primjenjuje u građevinskom sektoru u Republici Hrvatskoj.

Abstract (english)

Digital transformations have become an increasingly important element of business strategy implementation for small and medium-sized enterprises (SMEs) in the Croatian construction industry. In recent years, the construction industry in Croatia has undergone significant changes, and digital technologies play a key role in driving these changes. This paper describes through scientific literature how digital transformation affects companies and through research how digitalization is applied in the construction sector in the Republic of Croatia.

• Keywords: digitalizacija; građevinski sektor; mala i srednja poduzeća
• Keywords (english): digitization; construction sector; small and medium enterprises
• Language: croatian
• URN:NBN: urn:nbn:hr:148:779148
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-03-23 18:06:25