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undergraduate thesis
ULOGA GOOGLE ADWORDSA I GOOGLE ANALYTICSA U ONLINE OGLAŠAVANJU
2016. urn:nbn:hr:148:933535
Slonja, Nikola
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Cite this document

Slonja, N. (2016). ULOGA GOOGLE ADWORDSA I GOOGLE ANALYTICSA U ONLINE OGLAŠAVANJU (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:933535

Slonja, Nikola. "ULOGA GOOGLE ADWORDSA I GOOGLE ANALYTICSA U ONLINE OGLAŠAVANJU." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:933535

Slonja, Nikola. "ULOGA GOOGLE ADWORDSA I GOOGLE ANALYTICSA U ONLINE OGLAŠAVANJU." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:933535

Slonja, N. (2016). 'ULOGA GOOGLE ADWORDSA I GOOGLE ANALYTICSA U ONLINE OGLAŠAVANJU', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 03 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:933535

Slonja N. ULOGA GOOGLE ADWORDSA I GOOGLE ANALYTICSA U ONLINE OGLAŠAVANJU [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2025 January 03] Available at: https://urn.nsk.hr/urn:nbn:hr:148:933535

N. Slonja, "ULOGA GOOGLE ADWORDSA I GOOGLE ANALYTICSA U ONLINE OGLAŠAVANJU", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:933535

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Metadata
TitleULOGA GOOGLE ADWORDSA I GOOGLE ANALYTICSA U ONLINE OGLAŠAVANJU
Title (english)THE ROLE OF GOOGLE ADWORDS AND GOOGLE ANALYTICS IN ONLINE ADVERTISING
AuthorNikola Slonja
MentorAndrea Razum (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2016-08-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pomoću online oglašavanja, oglašivači mogu dopirati do korisnika i privlačiti ih svaki dan u godini, 24 sata dnevno. Dinamika oglašavanja se u potpunosti promijenila, oglašivači više ne moraju loviti potencijalne korisnike putem sajmova, sastanaka, zvanja telefonom i kucanjem po vratima, nego korisnici pronalaze oglašivače i njihove proizvode i usluge. Google Adwords je oglašivačka platforma čija je osnovna funkcija privlačenje zainteresiranih korisnika na web stranicu putem oglasa na Google prikazivačkoj i pretraživačkoj mreži. Poseban je naglasak na odabiru kljucnih rijeci koje su referentne za proizvod ili uslugu i tada Adwords sustav prikazuje oglas prilikom pretrage tih kljucnih ili srodnih rijeci. Klikom na oglas korisnici odlaze na web lokaciju ili izravno zovu i tako ostvaruju vrijednost za poduzeće, a ono placa samo kada netko stvarno klikne na oglas. Google je pomoću svog Google Adwords sustava pokrenuo efikasnu, brzu, sustavnu revoluciju u oglašavanju i tako omogućio milijunima ljudi vidljivost i mogućnost rasta poslovanja.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:933535
Study programmeTitle: Business Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteSažetak preuzet iz zaključka rada. Ključne riječi dodijelio knjižničar.
Created on2016-09-01 09:43:36