Utjecaj osobne inovativnosti na namjeru kupovine elektrificiranih osobnih automobila u kontekstu modela prihvaćanja novih tehnologija

doctoral thesis

• Title (english): The impact of personal innovativness on the intention to purchase electrified passenger cars in the context of models of embracing new technologies
• Author: Jasmine Pavković Barki
• Mentor: Mirjana Pejić Bach (mentor)
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Committee member: Mirjana Pejić Bach (član povjerenstva)
• Committee member: Marija Ham (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-05-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; General Economy
• Universal decimal classification (UDC): 330 - Economics. Economic science

Abstract

Moderan način života podrazumijeva mogućnost samostalnoga kretanja u osobnom vozilu. Cestovna infrastruktura i arhitektura gradova podrazumijevaju vlasništvo osobnoga vozila kao glavnoga sredstva prometovanja. Istovremeno, zbog emisije ispušnih plinova, korištenje osobnih vozila pogonjenih na izgaranje fosilnih goriva, postaje sve veći problem zbog zagađenja zraka u gradovima. Cilj rada je razviti model namjere kupovine elektrificiranih automobila korištenjem okvira teorije prihvaćanja inovacija pri čemu se istražuju osnovni i prošireni model uz ispitivanje moderatorskoga utjecaja dobi i obrazovanja. Korištenjem istraživačkoga modela koji uključuje i TOE okvir provedena je detaljna analiza ključnih čimbenika koji utječu na korištenje električnih automobila te definiranje bitnih pokazatelja i mjerenja uspješnosti strategije u poslovanju. Analizirani su podaci prikupljeni primarnim empirijskim istraživanjem, koji su potom analizirani metodom strukturnih jednadžbi. Disertacija je ostvarila nekoliko znanstvenih doprinosa. Kreirana je bibliometrijska analiza teorija prihvaćanja tehnologija u kontekstu elektrificiranih osobnih automobila koja može biti korisna kod određivanja budućih istraživanja namjere njihovog korištenja i kupovine. Kritičkom analizom istraživačkih tema izrađene su preporuke za buduća istraživanja u ovome području, uzevši u obzir i rezultate istraživanja doktorske disertacije. Produbljene su spoznaje o namjerama kupovine elektrificiranih osobnih automobila koristeći se okvirom teorije prihvaćanja novih tehnologija u osnovnom i proširenom obliku, posebice spoznaja o utjecaju osobne inovativnosti na percipiranu jednostavnost korištenja i percipiranu korisnost elektrificiranih osobnih automobila, kao i o utjecaju percipirane priuštivosti te percipirane jednostavnosti dobivanja poticaja, uzimajući u obzir utjecaj dobi i obrazovanja.

Abstract (english)

A modern way of life implies the possibility of independent movement in a personal vehicle. Road infrastructure and city architecture imply ownership of a personal vehicle as the main means of transportation. At the same time, due to the emission of exhaust gases, the use of personal vehicles powered by the combustion of fossil fuels is becoming an increasing problem due to air pollution in cities. The aim of the paper is to develop a model of the intention to purchase electrified cars using the framework of the innovation acceptance theory, where the basic and extended models are investigated, while examining the moderating influence of age and education. By using a research model that includes the TOE framework, a detailed analysis of the key factors that influence the use of electric cars and the definition of important indicators and measurement of the success of the strategy in business was carried out. Data collected through primary empirical research were analyzed, which were then analyzed using the method of structural equations. The dissertation made several scientific contributions. A bibliometric analysis of technology acceptance theories in the context of electrified passenger cars has been created, which can be useful in determining future research on the intention to use and purchase them. Recommendations for future research in this area were made through a critical analysis of the research topics, taking into account the results of the research of the doctoral dissertation. Knowledge about the intentions to purchase electrified passenger cars was deepened using the framework of the theory of acceptance of new technologies in basic and extended form, especially knowledge about the impact of personal innovation on the perceived ease of use and perceived usefulness of electrified passenger cars, as well as the impact of perceived affordability and perceived ease of receiving incentives, taking into account the influence of age and education.

• Keywords: inovativnost; elektrificirani osobni automobili; TOE istraživački okvir; strukturne jednadžbe; moderirajući utjecaj
• Keywords (english): innovation; electrified passenger cars; TOE research framework; structural equations; moderating influence
• Language: croatian
• URN:NBN: urn:nbn:hr:148:107751
• Promotion: 2023
• Study programme: Title: Economics and global security; Study programme type: university; Study level: postgraduate; Academic / professional title: doktor/ica znanosti, područje društvenih znanosti (doktor/ica znanosti, područje društvenih znanosti)
• Type of resource: Text
• Extent: 254
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-06-05 09:30:52