Važnost kulturološkog treninga za međunarodni zadatak za uspješnost kulturološke prilagodbe ekspatrijata

master's thesis

• Title (english): The importance of cultural training for the international assignment for the successful cultural adaptation of expatriates
• Author: Doris Kotrla
• Mentor: Najla Podrug (mentor)
• Committee member: Nina Pološki Vokić (predsjednik povjerenstva)
• Committee member: Darko Tipurić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2023-06-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Ovaj rad se odnosi na temu važnost kulturološkog treninga za međunarodni zadatak za uspješnost kulturološke prilagodbe ekspatrijata. Kroz rad se objašnjava važnost kulturološkog treninga za uspješnost kulturološke prilagodbe ekspatrijata zbog sve veće globalizacije te širenja velikih poduzeća izvan granica. Međunarodno poslovanje je danas neizbježno. Iz tog razloga ekspatrijatizam je počeo biti sve češća pojava u svakom poduzeću. Zapošljavanje novih zaposlenika ili slanje već postojećih na zadatke u inozemstvo sa svrhom veće uspješnosti poduzeća. Glavna pretpostavka je da ekspatrijati moraju proći određeni kulturološki trening kako bi radna uspješnost bila postignuta. Ukoliko se ekspatrijati ne uspiju prilagoditi, postoji velika mogućnost za negativnom radnom prilagodbom odnosno neuspješnosti ekspatrijata na međunarodnom zadatku. Empirijsko istraživanje je provedeno putem polustrukturiranog intervjua u kojem su sudjelovala trojica ekspatrijata. Trenutno se nalaze na međunarodnom zadatku u Republici Hrvatskoj (zemlja podružnica). Ekspatrijati su vrlo jasno iznosili svoja mišljenja o ekspatrijaciji i o njihovoj kulturološkoj prilagodbi. Iz njihovog iskustva se može uvidjeti koliko je potreban kulturološki trening za uspješnost kulturološke prilagodbe. U današnje suvremeno doba, ekspatrijatizam je postao jedan od ključnih elemenata s kojima se susreću međunarodni ljudski potencijali i ulažu sve više resursa kako bi poduzeća što uspješnije poslovala.

Abstract (english)

This paper refers to the topic of the importance of cultural training for an international assignment for the success of cultural adaptation of expatriates. The paper explains the importance of cultural training for the success of cultural adaptation of expatriates due to increasing globalization and the expansion of large companies beyond borders. International business is inevitable today. For this reason, expatriation has become an increasingly common phenomenon in every company. Recruiting new employees or sending existing ones on assignments abroad with the aim of increasing the success of the company. The main assumption is that expatriates must undergo certain cultural training in order to be successful at work. If the expatriates fail to adapt, there is a great possibility of negative work adaptation, that is, of the failure of the expatriate on an international assignment. The empirical research was conducted through a semi-structured interview with the participation of three expatriates who are currently on an international assignment in Croatia (the country of the subsidiary). Expatriates expressed their opinions about expatriation and their cultural adaptation very clearly. From their experience, one can see how much cultural training is needed for the success of cultural adaptation. In today's modern times, expatriation has become one of the key elements with which international human resources are faced and invest more and more resources in order for companies to operate as successfully as possible.

• Keywords: ekspatrijatizam; ekspatrijati; kulturološki trening; kulturološka prilagodba; međunarodni zadatak; međunarodni ljudski potencijali
• Keywords (english): expatriation; expatriates; cultural training; cultural adaptation; international assignment; international human resource
• Language: croatian
• URN:NBN: urn:nbn:hr:148:037136
• Study programme: Title: Business economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-06-14 19:30:45