Poslovna etika u hotelijerstvu

undergraduate thesis

• Title (english): Business ethics in the hotel industry
• Author: Helena Vinković
• Mentor: Antonio Vlahov (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-06-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U ovome radu se analizira etika koja je skup načela moralnog ponašanja nekog društva ili društvene skupine koja se zasniva na temeljnim društvenim vrijednostima. Također se analizira i poslovna etika u poslovanju odabranih hotela, u ovom slučaju provedeno je istraživanje na hotelu Esplanade te hotelskim lancima Sheraton i Hilton. Hoteli moraju voditi računa o tome da u svoje poslovanje uvedu poslovnu etiku koja će mu pomoći da sagradi dobar ugled o sebi, bit će na dobrom glasu na dugoročno vrijeme te tako stvara povjerenje i lojalnost kod svojih kupaca, ali i zaposlenika. Poslovna etika podrazumijeva to da hoteli u svakom segmentu poslovanja budu odgovorni, pošteni i da u svoje poslovanje uključe visok stupanj integriteta. Kod poslovne etike jako je bitno spomenuti i društvenu odgovornost. Hoteli, poslujući društveno odgovorno, ostvaruju to da mogu brže i bolje ostvariti zahtjeve, želje i potrebe svojih potrošača te na taj način izbjeći neugodne situacije poput konflikata, žalbi, naknade štete i slično.

Abstract (english)

This paper analyzes ethics, which is a set of principles of moral behavior of a society or social group based on basic social values. The business ethics in the operations of the selected hotels are also analyzed, in this case a study was conducted of the Esplanade Hotel and the Sheraton and Hilton hotel chains. Hotels must take care to introduce business ethics in their operations that will help them to build a good reputation about themselves, will have a good reputation in the long term and thus create trust and loyalty among their customers and employees. Business ethics implies that hotels in every business segment are responsible, honest and have a high degree of integrity in their business. When it comes to business ethics, it is very important to mention social responsibility. Hotels, operating socially responsibly, realize that they can fulfill the requests, wishes and needs of their consumers faster and better, and thus avoid unpleasant situations such as conflicts, complaints, compensation for damages and etc.

• Keywords: etika; poslovna etika; hotelijerstvo; društvena odgovornost
• Keywords (english): ethics; business ethics; hotel industry; social responsibility
• Language: croatian
• URN:NBN: urn:nbn:hr:148:554367
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-06-20 12:07:18