Analiza poslovnih rizika poduzeća Nintendo Co., Ltd.

master's thesis

• Title (english): Enterprise risk analysis in Nintendo Co., Ltd.
• Author: Borna Vučić
• Mentor: Danijela Miloš Sprčić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2023-07-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Proces upravljanja rizicima danas je bitan za svako poduzeće koje želi biti uspješno u današnjem globalnom poslovnom svijetu. U zadnje vrijeme kao najbolji oblik upravljanja rizicima se spominje proces integriranog upravljanja rizicima (ERM). Cilj ovog rada je da se uporabom procesa, instrumenata i metoda integriranog upravljanja rizicima identificiraju, kvantificiraju i mapiraju svi rizici kojima poduzeće Nintendo može biti izloženo te da se predloži strategija za upravljanje tim rizicima. Nintendo Co., Ltd. kao jedno od tri najveća poduzeća u industriji video igara jest izloženo određenim internim i eksternim rizicima koji će se identificirati analizom njegovog makro-okruženja, mikro-okruženja i internog okruženja poduzeća. Kao rezultat ovih analiza autor ovog rada je identificirao 8 rizika kojima je poduzeće Nintendo izloženo. Kvantifikacijom identificiranih rizika došlo se do saznanja da nijedan od tih 8 rizika nije od velike opasnosti za nastavak poslovanja Nintenda.

Abstract (english)

Risk management process, in today’s business world, is very important for any successful company. The latest and the best form or risk management to emerge is the enterprise risk management (ERM). By using tools and methods provided by ERM the main purpose of this paper is to identify, quantify and map these all risks which may harm the business process of Nintendo company and to also form the optimal strategy for managing them. Nintendo is one of the largest video game companies in the world and as such is vulnerable to certain internal and external risks which can be identified by the analysis of their macro-enviroment, micro-enviroment and internal enviroment of the company. As a result of all these analysis the author has identified 8 risks to which Nintendo company is exposed. By quantifying these risks the author has reached the conclusion in which none of these risks pose imeadiate danger for the successful continuation of business run by Nintendo.

• Keywords: rizik; upravljanje rizicima; integrirano upravljanje rizicima (ERP); PESTLE analiza; Porterovih 5 sila; SWOT analiza; Nintendo Co.; Ltd.; video igre; igraće konzole
• Keywords (english): risk; risk management; enterprise risk management (ERM); PESTLE analysis; Porters 5 forces; SWOT analysis; Nintendo Co.; Ltd.; video games; video game consoles
• Language: croatian
• URN:NBN: urn:nbn:hr:148:670191
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-07-05 10:29:09