Komparativna analiza wellness turizma u Hrvatskoj i Sloveniji

undergraduate thesis

• Author: Klara Tušek
• Mentor: Josip Mikulić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-07-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Suvremeni čovjek susreće se s velikom količinom stresa i lošim životnim navikama. Takve okolnosti dovele su do potrebe rada na vlastitom zdravlju i dobrobiti. Jedan od načina na koji ljudi mogu pozitivno djelovati na vlastito zdravlje i dobrobit je kroz wellness i spa programe. Wellness i spa programi uključeni su u turistički sektor kako bi se turistima tijekom odmora pružila kvalitetnija i svestranija usluga. Tržište wellness i spa turizma iz godine u godinu raste na globalnoj razini te se i u budućnosti očekuje isti trend. Naime, očekuje se da će potražnja za wellness i spa uslugama rasti, a sve kao odgovor na suvremeni način života. U Hrvatskoj i Sloveniji je razvijeno tržište wellness i spa turizma. Postoje brojni hoteli, toplice i centri u ovim državama koji nude wellness i spa usluge. Međutim, na ovom području još uvijek postoji prostor za unapređenje kako u smislu ponude usluga tako i u smislu kvalitete.

Abstract (english)

A modern person is faced with a significant amount of stress and unhealthy habits. Such circumstances have led to the need for working on one's own health and well-being. One way in which people can positively impact their own health and well-being is through wellness and spa programs. Wellness and spa programs are included in the tourism sector to provide tourists with higher quality and more diverse services during their vacations. The market for wellness and spa tourism is growing globally year after year, and the same trend is expected in the future. Specifically, there is an expected increase in demand for wellness and spa services, driven by modern lifestyles. Croatia and Slovenia have developed markets for wellness and spa tourism. There are numerous hotels, thermal spas, and centers in these countries that offer wellness and spa services. However, there is still room for improvement in terms of service offerings and quality in this area.

• Keywords: Wellness; turizam; hoteli; spa; usluga.
• Keywords (english): Wellness; tourism; spa; hotels
• Language: croatian
• URN:NBN: urn:nbn:hr:148:649137
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Tourism Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-07-17 20:27:18