Istraživanje stavova i navika korisnika niskotarifnih zračnih prijevoznika na primjeru Ryanair

undergraduate thesis

• Title (english): Survey of attitudes and habits of users of low-cost air carriers using the example of Ryanair
• Author: Mirela Marić
• Mentor: Josip Mikulić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-07-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Cilj ovog rada je predstaviti niskotarifni zračni prijevoz na konkretnom primjeru, u ovom slučaju Ryanair. U radu se detaljno definira zračni promet te objašnjava njegov razvoj u Republici Hrvatskoj i svijetu. Iznesena su obilježja koja pomažu zračnom prometu da ne zaostaje za ostalim prometnim granama. Kao primjer niskotarifnog zračnog prijevoznika u ovom radu korišten je Ryanair. Opće informacije, kao i strategije poslovanja ovog kontroverznog avioprijevoznika, objašnjene su u ovom radu. U radu su korišteni sekundarni i primarni podaci, a anketa je jedan od njih. Kako bi se što više shvatila razmišljanja putnika o ovom niskotarifnom zračnom prijevozniku, sprovedena je anketa koja istražuje stavove i navike korisnika niskotarifnih zračnih prijevoznika na primjeru Ryanair. Iako se ovaj avioprijevoznik suočava s različitim pozitivnim i negativnim komentarima od strane putnika i sindikata, rezultati ove ankete donose vrlo zanimljive rezultate.

Abstract (english)

The aim of this thesis is to present low-cost air transport on a concrete example, in this case Ryanair. The thesis defines air traffic in detail and explains its development in the Republic of Croatia and the world. Features that help air traffic not to lag other transport branches are presented. Ryanair was used as an example of a low-cost airline in this thesis. General information as well as business strategies of this controversial airline are explained in this paper. The paper used secondary and primary data, and the survey is one of them. To understand as much as possible the thoughts of passengers about this low-cost airline, a survey was conducted that investigates the attitudes and habits of users of low-cost airlines using the example of Ryanair. Although this airline is facing various positive and negative comments from passengers and unions, the results of this survey yield very interesting results.

• Keywords: zračni promet; razvoj; niskotarifni zračni prijevoz; putnici; Ryanair; strategije
• Keywords (english): air transport; development; low-cost air transport; passengers; Ryanair; strategies
• Language: croatian
• URN:NBN: urn:nbn:hr:148:230224
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Tourism Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-07-18 09:54:25