Analiza ponude turističkih agencija u kontinentalnoj Hrvatskoj

undergraduate thesis

• Title (english): Analysis of the supply of tourist agencies in continental Croatia
• Author: Lucija Pintarić
• Mentor: Nevenka Čavlek (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2023-09-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U ovom se radu razrađuje tematika turističkih agencija, počevši od povijesnog razvoja turizma u svijetu, osnutka prvih turističkih agencija pa sve do razvoja i suvremenih adaptacija turističkih agencija na tehnologiju i trendove. Opisuje se glavni proizvod čijom se prodajom agencije bave, turistički aranžman te ponuda turističkih proizvoda s obzirom na suvremene trendove na tržištu. Glavna tematika ovog završnog rada je analiza poslovanja turističkih agencija u kontinentalnom dijelu Hrvatske, s podjelom na tri glavne regije: Sjeverne Hrvatske, Panonske Hrvatske te Grada Zagreba. Za svaku regiju u obzir je uzeto nekoliko turističkih agencija te njihov predmet poslovanja, analizirana je ponuda web stranice za svaku pojedinu agenciju te iz toga izveden zaključak za obrađenu regiju. Ponuda agencija i njihov način poslovanja uspoređen je s razvojem trendova na tržištu i utvrđeni su prednosti i nedostaci istog.

Abstract (english)

This work elaborates the topic of travel agencies, starting from the historical development of tourism in the world, the foundation of the first travel agencies, all the way to the development and modern adaptations of travel agencies to technology and trends. The main product sold by the agencies is described, as well as the tourist arrangement and the offer of tourist products regarding contemporary trends on the market. The main subject of this final thesis is the analysis of the business of travel agencies in the continental part of Croatia, divided into three main regions: Northern Croatia, Pannonian Croatia, and the City of Zagreb. For each region, several travel agencies and their business were considered, the website offer for each individual agency was analyzed, and a conclusion was drawn from this for the treated region. The offer of the agencies and their way of doing business was compared with the development of trends on the market and its advantages and disadvantages were determined.

• Keywords: razvoj turističkih agencija; kontinentalna Hrvatska; Panonska Hrvatska; Sjeverna Hrvatska; Grad Zagreb
• Keywords (english): development of travel agencies; continental Croatia; Pannonian Croatia; Northern Croatia; City of Zagreb
• Language: croatian
• URN:NBN: urn:nbn:hr:148:100816
• Study programme: Title: Business economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-11 14:52:26