Strategije cestovnih prijevozničkih poduzeća u kriznim vremenima

undergraduate thesis

• Title (english): Strategies of road transportation companies during crisis time
• Author: Ana Bakarić
• Mentor: Dora Naletina (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U kriznim vremenima, strategije cestovnih prijevozničkih poduzeća igraju ključnu ulogu u održavanju njihove konkuretnosti i preživljavanju na tržištu. Takve strategije obično uključuju prilagodbu poslovnog modela kako bi se smanjili troškovi, povećala operativna efikasnost i diverzificirala ponuda usluga. Poduzeća često teže optimizaciji rute i voznog parka kako bi smanjila gorivo i povećala produktivnost. Također, digitalna transformacija može biti ključna za bolje upravljanje resursima i komunikaciju s klijentima. Krizna vremena također mogu predstavljati priliku za cestovne prijevoznike da se usmjere na posebne tržišne niše i prilagode svoje usluge novim zahtjevima na tržištu. Kroz inovativne strategije, cestovna prijevoznička poduzeća mogu bolje prebroditi izazove i osigurati održivi uspjeh u turbulentnim ekonomskim uvjetima.

Abstract (english)

In times of crisis, the strategies of road transport companies play a key role in maintaining their competitiveness and survival in the market. Such strategies usually involve adapting the business model to reduce costs, increase operational efficiency and diversify service offerings. Companies often strive to optimize routes and fleets in order to reduce fuel and increase productivity. Also, digital transformation can be crucial for better resource management and communication with clients. Times of crisis can also represent an opportunity for road carriers to focus on specific market niches and adapt their services to new market demands. Through innovative strategies, road transport companies can better overcome challenges and ensure sustainable success in turbulent economic conditions.

• Keywords: strategije; cestovna prijevoznička poduzeća; konkurentost; vozni park; upravljanje resursima
• Keywords (english): strategies; road transport companies; competitiveness; vehicle fleet; resource management
• Language: croatian
• URN:NBN: urn:nbn:hr:148:067416
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Trade Business Operations; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-13 09:17:41