Percepcija potrošača o ugostiteljskim franšizama u Hrvatskoj

undergraduate thesis

• Title (english): Consumer perception of hospitality franchises in Croatia
• Author: Matej Vrbanić
• Mentor: Kristina Petljak (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Franšizing je popularan način proširenja poslovanja i uspostavljanja partnerstava u različitim industrijama. To omogućuje vlasniku uspješnog poslovnog koncepta (davatelju franšize) da dodijeli prava i znanje drugoj strani (primatelju franšize) kako bi vodila vlastito poslovanje pod prepoznatljivom markom. U ovom završnom radu se istražuje povijest, ključne komponente, prednosti i izazove franšizinga te se ističe njegov značaj u suvremenom poslovnom okruženju. Također će se istražiti percepcija potrošača putem studije slučaja na temelju franšize Dominos Pizza i putem upitnika kojim će se istražiti iskustva potrošača na hrvatskom tržištu.

Abstract (english)

Franchising is a popular way to expand business and establish partnerships in different industries. This allows the owner of a successful business concept (the franchisor) to grant the rights and know-how to another party (the franchisee) to run their own business under a recognizable brand. This final work examines the history, key components, advantages and challenges of franchising and highlights its importance in the modern business environment. Consumer perception will also be investigated through a case study of Dominos Pizza franchise and through a survey that will seek to find the experiences of consumers on the Croatian market.

• Keywords: franšiza; franšizing; Dominos pizza; model razvoja franšiznog poslovanja; franšizni sustav; potrošači
• Keywords (english): franchise; franchising; Dominos pizza; franchise business development model; franchise system; consumers
• Language: croatian
• URN:NBN: urn:nbn:hr:148:277267
• Study programme: Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary; Course: Accounting and Finances; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-14 12:27:56