Mišljenje starijih potrošača o samoposlužnim blagajnama u prodavaonicama robe svakodnevne potrošnje

undergraduate thesis

• Title (english): Elderly consumer's opinions about self-checkouts in stores of daily consumption
• Author: Valentina Drviš
• Mentor: Sanda Soucie (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U suvremenom društvu, tehnološki napredak konstantno oblikuje način na koji obavljamo svakodnevne aktivnosti, uključujući i način kupovine. Jedan od primjera tehnološke inovacije u maloprodajnom sektoru su samoposlužne blagajne, koje omogućuju potrošačima plaćanje za svoje kupljene proizvode bez potrebe za interakcijom s prodajnim osobljem. Iako ovaj sustav donosi brojne prednosti, njegovo usvajanje među starijim potrošačima može varirati, ovisno o njihovim iskustvima, navikama i stavovima prema tehnologiji.

Abstract (english)

In contemporary society, technological progress constantly shapes the way we carry out everyday activities, including the way we shop. One example of technological innovation in the retail sector is self-checkout counters, which enable consumers to pay for their purchased items without the need for interaction with store personnel. While this system brings numerous advantages, its adoption among older consumers can vary depending on their experiences, habits, and attitudes toward technology.

• Keywords: samoposlužna blagajna; prodavaonice robe svakodnevne potrošnje; stariji potrošači; tehnološke inovacije.
• Keywords (english): self-checkout; convenience stores; older consumers; technological innovations.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:745392
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-19 09:46:59