Kvaliteta usluge u slobodnim zanimanjima i obrtima s posebnim osvrtom na fotografiju

undergraduate thesis

• Title (english): Quality of service in free trades and crafts with a special focus on photography
• Author: Filip Šlogar
• Mentor: Mate Damić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2023-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Pojedinci koji se odluče na novi poslovni pothvat otvaranja vlastitog obrta koji pruža neku vrstu usluge, trebaju biti spremni na konstantno nadograđivanje svojih znanja i vještina kako bi isporučili uslugu koja će zadovoljiti krajnje korisnike. Ispunjavanjem očekivanja kupaca obrtnici će najvjerojatnije i zadržati iste, ali postoji i velika vjerojatnost da će ih zadovoljni kupci preporučiti svojim poznanicima. Osobe koje se bave trgovinom ili nekom drugom uslužnom djelatnošću trebaju imati dobre komunikacijske vještine kako bi zadovoljili ili čak premašili očekivanja krajnjih korisnika. Osim komunikacijskih vještina, potrebno je poznavati potrebe kupaca i isporučiti im željeni proizvod ili uslugu kako bi poduzeće moglo konkurirati na tržištu. Fotografija je jedna umjetnička grana koja iz hobija može prerasti u profitabilan biznis ako se ulaže u opremu, stjecanje novih vještina i praćenje trendova. Ulaganje u kvalitetan fotoaparat, razne objektive koje fotograf može kasnije koristiti za razne vrste fotografiranja te ulaganje u vanjske bljeskalice znatno će poboljšati kvalitetu pružanja usluge, a samim time i privući brojne kupce. Fotografi trebaju jako dobro poznavati svoje fotoaparate kako bi mogli fotografirati u raznim uvjetima. Fotografiranjem raznih događaja upoznaju se brojni ljudi koji mogu biti poveznica za novi potencijalni biznis. Naglasak u svakoj uslužnoj djelatnosti je na zadovoljstvu krajnjih potrošača. Neprestano ulaganje u potpunu kontrolu kvalitete ključno je za opstanak slobodnih zanimanja.

Abstract (english)

Individuals who decide on a new business venture of opening their own business that provides some kind of service, should be prepared to constantly upgrade their knowledge and skills in order to deliver a service that will satisfy end users. By meeting customers' expectations, craftsmen will most likely keep them, but there is also a high probability that satisfied customers will recommend them to their friends. People involved in trade or any other service activity should have good communication skills in order to meet or even exceed the expectations of end users. In addition to communication skills, it is necessary to know the needs of customers and deliver the desired product or service so that the company can compete in the market. Photography is a branch of art that can be turned from a hobby into a profitable business if you invest in equipment, acquire new skills and follow trends. Investing in a quality camera, various lenses that the photographer can later use for various types of shooting, and investing in external flashes will significantly improve the quality of service provision, and at the same time attract many customers. Photographers need to know their cameras very well in order to be able to photograph in various conditions. By photographing various events, photographers meet many people who can be a link for a new potential business. The emphasis in every service activity is on the satisfaction of end consumers. Continuous investment in total quality control is essential for freelancers to survive.

• Keywords: kvaliteta; usluge; obrt; fotografija
• Keywords (english): quality; services; craft; photography
• Language: croatian
• URN:NBN: urn:nbn:hr:148:675146
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-20 20:59:16