Menadžer kao ključni činitelj digitalnih promjena u organizaciji

master's thesis

• Title (english): Manager as a key factor in digital change in organization
• Author: Lucija Krušarovski
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Mirjana Pejić Bach (predsjednik povjerenstva)
• Committee member: Mario Spremić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Business Informatics

Abstract

Promjene koje se svakodnevno zbivaju utječu na sve aspekte ljudskih života. One se ne mogu izbjeći, ali se može utjecati na to kako će se reagirati na njih. Kako bi se pravodobno i uspješno odgovorilo na promjene u poslovnom svijetu potrebna je osoba koja će biti zadužena i imati ključnu ulogu kod uvođenja promjena u poslovnoj organizaciji. Ta osoba u pravilu je menadžer. Menadžer mora imati potrebne vještine i osobine koje će usavršavati se kako bi uspješno obavljao svoje zadatke. Ovaj rad povezuje upravo ova dva pojma, potrebu uvođenja promjena u poslovnim organizacijama kao i ulogu menadžera u tome, odnosno ovim radom želi se dokazati kako je menadžer zaista ta osoba koja ima ključnu ulogu u uvođenju i implementaciji promjena unutar organizacije. Kako posljednjih godina dolazi do velikih promjena u području informatike i informatizacije, ovaj rad ima i posebni naglasak na digitalne promjene koje se provode unutar poslovnih organizacija. U ovom radu sintetizirana je i analizirana teorija koja opisuje pojmove menadžer, promjene i digitalizaciju, s posebnim naglaskom na ulogu menadžera kod uvođenja promjena. Provedeno je empirijsko istraživanje u kome je ispitan stav zaposlenika o kvalitetama menadžera koji su im nadređeni. Tim istraživanjem se želi potvrditi teorija o važnosti menadžera, njihovom potrebnim kvalitetama i sposobnostima kod uvođenja promjena u poslovnim organizacijama gledano s aspekta zaposlenika.

Abstract (english)

The changes that take place every day affect all aspects of people's lives. They cannot be avoided, but you can influence how you react to them. In order to respond to changes in the business world in a timely and successful manner, a person is needed who will be in charge and play a key role in introducing changes in the business organization. This person is usually a manager. A manager must have the necessary skills and qualities that he will improve in order to successfully perform his tasks. This work connects these two concepts, the need to introduce changes in business organizations as well as the role of managers in this, this work aims to prove that the manager is really the person who has a key role in introducing and implementing changes within the organization. As in recent years there have been major changes in the field of informatics and informatization, this paper also has a special emphasis on digital changes implemented within business organizations. In this paper, the theory that describes the terms manager, changes and digitalization is synthesized and analyzed, with special emphasis on the role of managers in introducing changes. Empirical research was conducted in which the attitude of employees about the qualities of their superior managers was examined. This research aims to confirm the theory about the importance of managers, their necessary qualities and abilities when introducing changes in business organizations from the perspective of employees.

• Keywords: menadžer; menadžerske vještine; promjene; menadžment promjena; digitalizacija
• Keywords (english): manager; managerial skills; changes; change management; digitization
• Language: croatian
• URN:NBN: urn:nbn:hr:148:763500
• Study programme: Title: Business Economics; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-22 12:29:34