Uloga društvenih mreža na tržište rada i zapošljavanje

graduate thesis

• Title (english): The role of social network in the labour market and employment
• Author: Iva Stipetić
• Mentor: Ljubica Milanović Glavan (mentor)
• Committee member: Božidar Jaković (predsjednik povjerenstva)
• Committee member: Vesna Bosilj Vukšić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Društvene mreže predstavljaju najpopularnije globalne komunikacijske fenomene jer su ljudi društvena bića i jer ih društveno komuniciranje zanima i privlači. Facebook i Twitter se još uvijek smatraju najpopularnijim društvenim mrežama koje imaju najveći broj korisnika. Nakon ovih društvenih mreža nalazi se LinkedIn te Pinterest. Društveni mediji mogu biti koristan alat za tvrtke, donoseći prednosti kao što su interakcija s publikom i povećanje prometa na web stranici. Istraživanje je bilo provedeno od 14. do 20. lipnja 2023. godine, na uzorku od 105 ispitanika. Od 105 ispitanika 20 ih je bilo ujedno i poslodavaca te su imali tri dodatna pitanja na koja su mogla odgovoriti. Najviše ispitanika koristi društvene mreže dnevno od 1-3 sata, potom slijede ispitanici koji provode dnevno do jedan sat na društvenim mrežama. Najveći broj ispitanika nije pronašao posao preko društvenih mreža. Ipak najveći broj ispitanika smatra da su društvene mreže prikladne za objavu oglasa za posao no ne bi prihvatio radno mjesto za poduzeće za koje ostale osobe na društvenim mrežama podijele negativno iskustvo. Što se tiče poslodavaca najveći broj ispitanika je objavio oglas za posao preko društvenih mreža te zaposlio osobu koja se javila na oglas objavljen preko društvenih mreža. Bitno je istaknuti kako najveći broj ispitanika (80 %) preferira i dalje oglašavanje slobodnih radnih mjesta preko portala Moj Posao i slično u odnosu na objavljivanje preko društvenih mreža.

Abstract (english)

Social networks are the most popular global communication phenomenon because man is a social being and because social communication interests and attracts him. Facebook and Twitter are still the most popular social networks with the largest number of users, but right behind them are LinkedIn and Pinterest. The research was conducted in the period from June 14 to 20, 2023, on a sample of 105 respondents. Out of 105 respondents, 20 were also employers and had three additional questions to answer. The majority of respondents use social networks for 1-3 hours per day, followed by respondents who spend up to one hour per day on social networks. The largest number of respondents did not find a job through social networks. However, the largest number of respondents believe that social networks are suitable for posting job ads, but they would not accept a job for a company for which other people on social networks share a negative experience. As far as employers are concerned, the largest number of respondents posted a job ad via social networks and hired a person who responded to the ad posted via social networks. It is important to point out that the largest number of respondents (80%) prefers to continue advertising vacancies through the Moj Posao portal and the like compared to posting through social networks.

• Keywords: društvene mreže; zapošljavanje; objavljivanje oglasa
• Keywords (english): social networks; employment; publication of advertisements
• Language: croatian
• URN:NBN: urn:nbn:hr:148:703510
• Study programme: Title: /; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-27 17:08:13