Globalizacija u automobilskoj industriji- studija slučaja na primjeru poduzeća Bugatti Rimac d.o.o.

graduate thesis

• Title (english): Globalization in the automotive industry- case study on the example of the company Bugatti Rimac d.o.o.
• Author: Adrian Abramović
• Mentor: Ivana Kovač (mentor)
• Committee member: Mladen Turuk (član povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Entrepreneurship); Zagreb
• Defense date and country: 2023-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Globalno poslovno okruženje dramatično se razvilo u posljednjih nekoliko godina. Ove promjene dolaze s pozitivnim i negativnim aspektima s kojima se poduzeća sada suočavaju unutar globalnog gospodarstva. Globalizacija ima svoje prednosti i nedostatke. Neke prednosti globalizacije su da postoji svjetsko tržište za poduzeća i bolji pristup proizvodima iz različitih zemalja, puno opcija za ulaganje, tehnološki razvoj i povećanje potražnje za proizvodima. Neki nedostaci globalizacije su da mnogi ljudi koji gube poslove zbog outsourcinga, poduzeća grade jedinice u drugim zemljama, što dovodi do društvene degeneracije i gubitka kulturnog identiteta. Jedan od predvodnika globalizacije obično se smatra automobilska industrija koja predstavlja vrlo važan sektor europskog gospodarstva.

Abstract (english)

The global business environment has evolved dramatically over the past few years. These changes come with both positive and negative aspects that businesses now face within the global economy. Globalization has its advantages and disadvantages. Some advantages of globalization are that there is a world market for businesses and better access to products from different countries, lots of options for investment, technological development and increased demand for products. Some disadvantages of globalization are that many people who lose their jobs due to outsourcing, companies build units in other countries, leading to social degeneration and loss of cultural identity. The leader of globalization is usually considered to be the automotive industry, which represents a very important sector of the European economy.

• Keywords: globalizacija; automobilska industrija; proizvodnja automobila; poduzeće Bugatti Rimac d.o.o.
• Keywords (english): globalization; automotive industry; car production; company Bugatti Rimac d.o.o.
• Language: croatian
• URN:NBN: urn:nbn:hr:148:669451
• Study programme: Title: /; Study programme type: professional; Study level: graduate; Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-28 10:36:08