Pametna destinacija na primjeru Zadarske županije

undergraduate thesis

• Title (english): Smart destination on Zadar Country example
• Author: Drina Krolo
• Mentor: Dalia Suša Vugec (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2023-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

U prvom djelu rada definirat će se koncept pametnog turizma koji se bazira na korištenju informacijskih tehnologija u svrhu razvoja turističkog sektora, zatim pojam turističke destinacije i od kojih elemenata se ona sastoji i što promiče. Spomenut će se i gastronomska uloga na turističkom tržištu kao i primjeri gastronomije u Zadarskoj županiji, a zatim i slobodne aktivnosti na kojima turisti vole provoditi slobodno vrijeme te će se analizirati elementi u razvoju u pametnog turizma. Drugi dio rada sastoji se od pregleda ključnih informacijskih tehnologija u turizmu kao i primjena iste uz trendove i budućnost same tehnologije u turističkom sektoru. Treći dio rada je posvećen TOMAS istraživanju 2019. godine koji je ključan za analizu samih turista koji dolaze u Jadransku Hrvatsku odnosno njihove motive za dolazak i zadovoljstvo destinacijom u globalu. Konačno će se analizirati Zadarska županija kao pametna destinacija na temelju referenci i web metrike, njene trenutne razvijenosti i vlastita ocjena destinacije koju donosi autor. Na kraju rada nalazi se zaključak doveden na temelju svih saznanja tijekom pisanja kao i literatura korištena u sastavljanju i popis slika i tablica koje se nalaze u završnom radu.

Abstract (english)

In the first part of the paper, the concept of smart tourism will be defined, which is based on the use of information technologies for the development of the tourism sector. Additionally, the concept of a tourist destination will be discussed, including its constituent elements and what it promotes. The gastronomic role in the tourism market will also be mentioned, along with examples of gastronomy in the Zadar County. Furthermore, leisure activities that tourists enjoy will be examined, and elements in the development of smart tourism will be analyzed. The second part of the paper consists of an overview of key information technologies in tourism, their applications, and trends, as well as the future of technology in the tourism sector. The third part of the paper is dedicated to the TOMAS survey from 2019, which is crucial for analyzing the tourists themselves who come to the Adriatic Croatia, their motives for coming, and their overall satisfaction with the destination. Finally, Zadar County will be analyzed as a smart destination based on references and web metrics, its current level of development, and the author's own assessment of the destination. The conclusion at the end of the paper will be drawn based on all the knowledge gathered during the writing process, along with the literature used in the composition and a list of images and tables found in the final work.

• Keywords: pametni turizam; informacijske tehnologije; Zadarska županija; pametna destinacija
• Keywords (english): smart tourism; information technologies; Zadar County; smart destination
• Language: croatian
• URN:NBN: urn:nbn:hr:148:480074
• Study programme: Title: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business; Course: Tourism business; Study programme type: professional; Study level: undergraduate; Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-09-28 12:53:33